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Alo Sues Texas Mall Retailer Liz Fashion Over Alleged Counterfeit Apparel

Alo, LLC filed a 21-page trademark complaint (case no. 4:26-cv-01196) against Texas mall retailer Liz Fashion alleging sale of counterfeit "alo" apparel.

Mia Chen2 min read
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Alo Sues Texas Mall Retailer Liz Fashion Over Alleged Counterfeit Apparel
Source: www.thefashionlaw.com

Alo, LLC has opened a federal enforcement front against a Texas mall retailer, suing Liz Fashion and its owner over alleged counterfeit "alo" branded apparel in a filing tied to docket number 4:26-cv-01196. Pacermonitor lists a 21-page complaint with Exhibits A–E, a Civil Cover Sheet and a $405 filing fee (receipt ATXSDC-35097094), and shows the case as filed Feb. 13, 2026 with Jon Bentley Hyland of Hilgers PLLC listed as plaintiff counsel.

The Pacermonitor docket entries for Friday, February 13, 2026 include a Certificate of Interested Parties and a Request for Issuance of Summons in addition to the complaint attachments, with the docket last updated at 02/13/2026 4:21 PM CST and a site “last checked” timestamp of Friday Feb 13, 2026 4:03 PM CST. The complaint page count and enumerated exhibits suggest Alo assembled documentary evidence at filing — the exhibits are enumerated as Exhibit A through Exhibit E in the docket snapshot.

Public summaries present conflicting administrative details. A Law.com Radar headline excerpt lists the Liz Fashion suit as "Filed March 5, 2026" in the U.S. District Court for the Western District of Texas, while Pacermonitor’s header in the same set reads "Texas Southern District Court." The Pacermonitor display also contains an internal transcription anomaly that reads "21 pgs COMPLAINT against Alo, LLC (Filing fee $ 405 ... ) filed by Alo, LLC," a formatting inconsistency that appears in the docket excerpt.

Alo is running parallel enforcement actions. Law.com Radar records a separate case, Alo, LLC v. Kamila Makhmudova, docketed 4:26-cv-01352 in the U.S. Southern District of Texas and filed Feb. 19, 2026, where the complaint pursues claims including False Designation of Origin and Trademark Infringement; that summary also names Hilgers PLLC as plaintiff counsel. Together the two dockets — 4:26-cv-01196 and 4:26-cv-01352 — indicate Alo is pursuing multiple trademark actions against both a retail seller and an individual seller for allegedly selling counterfeit "alo" branded products.

AI-generated illustration
AI-generated illustration

What the available excerpts do not include is the name of Liz Fashion’s owner, the mall or store location where the counterfeit sales allegedly occurred, the number or photos of the alleged counterfeit items, or the specific relief Alo seeks. The Law.com snippet itself is truncated mid-sentence and the complaint text is not reproduced in the excerpts, so the factual allegations beyond "sale of counterfeit 'alo' branded" products remain unspecified in the materials provided.

Procedurally, the most concrete details on record are the case numbers, the Feb. 13 and Feb. 19 filing timestamps in the dockets, the 21-page complaint with Exhibits A–E, the filing fee receipt ATXSDC-35097094, and plaintiff counsel Jon Bentley Hyland/Hilgers PLLC. Those items frame Alo’s immediate legal posture: a documented, exhibit-backed complaint in 4:26-cv-01196 and a companion suit in 4:26-cv-01352 signal an active anti-counterfeiting campaign that will likely reveal store-level specifics and relief requests once the full complaints and summonses are available on the court dockets.

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