Amble One unveils $25,000 road-legal electric buggy for resorts

Amble unveiled a $25,000 street-legal electric buggy built for resorts and other low-speed settings, pushing a niche that sits between golf carts and small cars. The One is aimed first at hotels and luxury hospitality, then at islands, campuses, school runs, neighborhood errands and short trips in small communities.

The company was founded by Julian Hoenig, a designer who spent 10 years on Jony Ive’s team at Apple after earlier work at Audi and Lamborghini, alongside Michael Tropper of the design studio forpeople, hotelier José António Uva and entrepreneur Adrien Roose, who has a background tied to Cowboy. The concept began when Uva, whose properties include the 780-acre São Lourenço do Barrocal retreat in Portugal, wanted more appealing golf carts for his hotel, prompting Hoenig to sketch a fun alternative before the idea expanded into a company.

The One is an open-air, fully homologated vehicle for public roads, with no doors and a minimalist, modular layout. It reaches a top speed of up to 65 km/h, or about 40 mph, carries a range of more than 100 km, or about 62 miles, and uses a 12 kWh lithium-ion battery with a 15 kW motor. It also lists rear-wheel drive, independent suspension, a 48-volt system, a charge time of about 5.5 hours on AC 220/230V and a curb weight of 450 kg, a figure central to qualifying for Europe’s L7e category.

Amble built the body around an aluminum frame and recycled polymer panels, then specified a waterproof soft top, outdoor fabrics, organic cork and marine-grade canvas. Inside, it replaced a screen-heavy cockpit with physical controls and a clean digital display. The styling drew heavily on lunar-rover cues, a deliberate nod to the NASA moon buggy.

First deliveries are slated for 2027, with consumer deliveries in 2028.