ATLUS/SEGA and King Ice Launch Persona 5 Royal Jewelry February 26

King Ice and ATLUS/SEGA launched a limited Persona 5 Royal jewelry capsule on February 26, 2026, offering two collectible necklaces inspired by Persona 5 Royal’s iconography. The collection was developed in partnership with ATLUS/SEGA and arrives as the Persona franchise approaches its 30th anniversary.

The two pieces carry King Ice’s product titles: Persona 5R x King Ice - Joker's Mask Necklace and Persona 5R x King Ice - Calling Card Hat Necklace. King Ice lists the Joker’s Mask Necklace at $80.00 and the Calling Card Hat Necklace at $100.00; both items appear on the retailer’s site with “Pre-order” and “New arrival” tags and Quick buy options visible on the product pages.

King Ice’s marketing and the reproduced press-release language emphasize design and finish. The copy states the collection “captures the rebellious energy and graphic style of Persona 5 Royal” and that pieces are “crafted with King Ice’s signature attention to detail, including sculpted shaping, premium finishing, and a substantial, collectible feel that reflects the bold visual identity of the series.” Both necklaces feature hand-set diamond simulants, according to the product descriptions.

Derek Belay, chief marketing officer, King Ice, positioned the drop around the franchise milestone, saying, “As Persona approaches its 30th anniversary, we wanted to create pieces that honor the passion and creativity of its global fan base. These designs are meaningful, symbolic, and a natural fit for our approach to jewelry.” The collection’s product pages use streetwear-forward language — “Step into the Metaverse” and “Phantom Thieves rebellion meets bold streetwear design” — to frame the pieces as wearable statement items.

Availability is exclusive to King Ice’s online store beginning February 26, with outlets reproducing the press release noting the pieces will be sold “in limited quantities.” King Ice’s site also promotes a retail promotion: “BOGO EVENT — Buy 1 get 1 FREE from this special collection, no code needed. SHOP NOW.” Promotional photography appears on the product pages, and outlets reproduce a promotional social post that accompanied the launch.

Several technical details are not specified on the product pages: the listings do not disclose metal composition, chain length, carat or clarity specifications for the diamond simulants, production origin, or exact edition sizes for the “limited” run. Those gaps mean buyers deciding on the $80 and $100 pieces will be purchasing on the basis of design, brand tie-in, and marketing descriptions rather than full material specifications.

For a gift-focused read, these necklaces make a direct, mid-priced option for Persona 5 Royal collectors who value licensed, streetwear-style jewelry tied to the Phantom Thieves aesthetic. The combination of hand-set simulants, sculpted motifs, and the collection’s limited, exclusive release through King Ice’s site positions these pieces as accessible anniversary-themed keepsakes for fans.