Bath & Body Works, PEEPS Launch Limited-Time Peepin' It Real Collection

Bath & Body Works has partnered with PEEPS® to launch a limited-time spring and Easter assortment centered on a new marshmallow gourmand fragrance called Peepin’ It Real, with loyalty-members receiving early online access Sunday, March 1 and the full collection available to all customers Monday, March 2 in Bath & Body Works stores and online across the U.S. and Canada. The collaboration was announced from Columbus, Ohio in a Feb. 27 press release as a seasonal run sold while supplies last.

The scent is described in official materials as a “true-to-life, crave-worthy fragrance experience inspired by PEEPS®,” and the brand-new Peepin’ It Real features notes of fluffy Marshmallow, sugar crystals and whipped vanilla. Bath & Body Works characterizes the partnership as an extension of the company’s leadership in gourmand fragrance and says the scent was developed with world-class perfumers to capture the soft, sweet and comforting profile fans expect.

The Peepin’ It Real assortment spans body care, home fragrance and accessories, giving the collection practical gift entry points. Expect body cream, body wash, lip gloss, fine fragrance mist in full and travel sizes, body mists, single-wick candles and a candle pedestal for tabletop presentation. Hand-care items include foaming hand soap, shapeable soap and PocketBac hand sanitizer, while car diffusers and travel-sized fragrance mists cover on-the-go scenting. Seasonal accessories listed in the assortment include a bunny backpack, bunny tote, coin purse, bunny socks and a bunny tray, all pitched as ideal for Easter baskets, hostess gifts and spring celebrations.

PEEPS® brand manager Caitlin Servian framed the collaboration around the seasonal ritual that the candy represents, saying, “PEEPS® has always been about celebrating the simple joys of spring, and this collaboration brings that spirit to life in a whole new way. Partnering with Bath & Body Works allowed us to reimagine our iconic Marshmallow treat beyond the candy aisle, creating playful, feel good fragrances and gifts that invite fans to enjoy the sweet scents of Easter!” Kristie Lewis, Senior VP of merchandising at Bath & Body Works, emphasized the emotional aim: “This collaboration was all about capturing that feeling of joy and tradition that comes with the season,” Lewis said. “By bringing this beloved Easter classic to life through fragrance and gifting, we’re giving consumers a fun, feel-good way to celebrate spring’s happiest moments.”

For shoppers seeking self-care gifts, the body cream and whipped-vanilla-scented lotions are the obvious indulgence for a spa-at-home present, single-wick candles paired with the candle pedestal make a polished hostess gift, and travel mists or PocketBac sanitizers fit neatly into a spring tote. The press materials do not list pricing; availability is tied to the March 1 early access window and the March 2 general launch, and Bath & Body Works notes the collection will be sold for a limited time while supplies last. If you want a nostalgia-forward spring pick, this collaboration delivers a distinctly seasonal scent and a wide set of gifting options that will disappear when inventory runs out.