Bella Hadid Debuts First Miss Sixty 35‑Piece Denim Capsule in Milan

Bella Hadid’s first design collaboration with Miss Sixty landed as a 35-piece SS26 capsule at the brand’s Milan flagship during Milan Fashion Week, with a launch event promoted around February 27–28, 2026. The capsule is explicitly denim-first and leans hard on 1990s and Y2K nostalgia, folding Hadid’s own Miss Sixty archive into the edit after three years of fronting the label’s campaigns.

The timing was deliberate: the same Milan week saw Hadid walk Prada’s autumn/winter 2026 runway, where Vogue reported she modeled at least four looks and shed layers to reveal a knickerbocker set in the finale. That momentum fed straight into the Miss Sixty presentation and campaign imagery; Vogue and Hypebae frame the capsule as a personal love letter to the brand and a nod to Hadid’s equestrian and cowgirl roots.

Design specifics read like a 1990s greatest hits list, updated for today. Low‑rise bootcut and ultra low‑rise flare jeans appear across the capsule in a classic Western wash, with Glamour calling out Miss Sixty Slim‑Fit Flare Jeans priced at $189. Cropped zip‑front jean jackets, tight figure‑hugging silhouettes, fitted crop tops, short denim skirts and chequered print shirts anchor the range. Vogue highlighted a rodeo shirt scattered with diamanté and a button‑down “horse shirt” ode; Hadid described that piece in Vogue as “That button‑down shirt is actually an ode to my horse shirt. I probably wouldn’t have that much cleavage when I’m horse showing, but it’s definitely an ode to the old‑school structure of a real cowboy look.” Hypebae pointed to signature Miss Sixty hardware such as ruby‑red buttons, metallic accents and the 60 star motif.

Campaign and launch visuals reinforced the Y2K mood. Glamour ran Getty Images photos credited to Alessandro Levati showing Hadid arriving at the Miss Sixty store on February 27, 2026 in ultra low‑rise flare jeans and a form‑fitting denim jacket patched with leopard print stars, layered over a white roll‑neck. Shoe and eyewear notes diverge across outlets: Glamour described pomegranate Anonymous Copenhagen Keesha sandals with a vintage caged toe and four‑inch stiletto priced at $355, while Hello called the pumps burgundy; Glamour cited rose‑tinted metal sunglasses, Hello cited silver‑rimmed Bru sunglasses with a red lens. Both outlets documented Hadid debuting new bangs and a fresh wave finish at the event.

Hadid contextualized the capsule with personal provenance. Vogue captured her sitting cross‑legged on a buttercup‑yellow couch in the store basement saying, “I have such a big collection of old Miss Sixty” and “I’ve built my collection over the past 10 years, which a lot of people have never seen,” and summing her position as “I’m my own boss.” Hypebae and Vogue positioned the collection as an homage to “Texas Bella” and the cowgirl world she grew up around.

Commercial rollout details remain sparse in the coverage; Glamour supplied the most concrete price points but sources did not publish a full SKU list or global retail launch schedule. For now the Miss Sixty x Bella Hadid capsule functions as a strategic Y2K pivot for the Italian denim label and a visible statement of Hadid’s move from campaign face to credited collaborator.