DBGI Debuts AVO University of Colorado Apparel Capsule Online February 27

DBGI is positioning AVO as a campus-first capsule for the University of Colorado, debuting the Colorado assortment online Feb. 27 via AVO’s shop page and offering a $25 gift code SKOBuffs redeemable through March 31, 2026. The company announced the rollout on Feb. 24 and said a portion of each purchase will support University of Colorado student athletes through contributions to the school’s NIL fund, while the exact percentage and projected revenue contribution were not disclosed.

Creative work for the Colorado capsule was shot across campus and nearby landmarks in February as part of four coordinated photo shoots that included the University of Colorado and Vanderbilt University as new partners, and returning shoots at the University of Alabama and the University of Mississippi. Campaign imagery cited by DBGI highlights Ralphie Handlers at Folsom Field at sunset, Colorado dance team members and Chip, Colorado students at Chautauqua Park, and AVO’s Bronco; the company also indicated AVO will feature female student athletes and that the Mississippi program will introduce new colors Powder Blue and Rebel Red.

Hil Davis, Chief Executive Officer of Digital Brands Group, framed the project as part of a broader strategy: “We are committed to our strategic initiative to aggressively expand AVO’s presence in the Name, Image and Likeness college apparel sector,” Davis said, adding, “We are excited to launch this program with The University of Colorado. This is one of several meaningful announcements from product launches to partnerships coming over the next few months.” The Colorado rollout marks the third university launched under DBGI’s NIL Strategic Initiative following prior activity with the University of Alabama and the University of Mississippi, and it sits alongside a reported exclusive three-year private label manufacturing agreement with Yea Alabama for University of Alabama apparel.

Key commercial and product details remain limited. DBGI’s materials state, “Every purchase supports student athletes at The University of Colorado through a contribution to their NIL fund,” but the company did not disclose dollar amounts, percentages per sale, SKU counts, retail pricing, or whether the AVO Colorado capsule will carry official CU marks or be stocked in campus bookstores. The launch is currently listed as an online-only drop for Feb. 27 with no publicized campus retail rollout.

DBGI framed the initiative within a growing market opportunity, citing a Grand View Research estimate that values the global licensed sports merchandise market at $36.4 billion in 2024 and projects it to reach $49.0 billion by 2030. Corporate activity ahead of the Colorado launch included a string of filings and notices in mid February, including a Form 8-K and extensions related to warrant exercises and convertible notes, and aggregated feed analytics showed mixed investor sentiment around related items. DBGI has signaled the Colorado capsule is one of several product launches planned in coming months as the company builds scale in NIL-linked collegiate apparel, with the AVO page and the SKOBuffs offer active through March 31.