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Black Mountain Tailgate Market expands to eight-week spring season, launches double-SNAP pilot

The Black Mountain Tailgate Market will run eight spring Saturdays, March 7–April 25, 10 a.m.–2 p.m., at Old Town District and Foothills Grange and will pilot a double‑SNAP program.

Sarah Chen2 min read
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Black Mountain Tailgate Market expands to eight-week spring season, launches double-SNAP pilot
Source: www.blackmountainnews.com

The Black Mountain Tailgate Market will expand downtown with an eight‑week spring series running Saturdays March 7 through April 25, 2026, from 10 a.m. to 2 p.m. at Old Town District and Foothills Grange, and the series will serve as a pilot run for a double‑SNAP food‑access program. Market Director Jacqueline Smith framed the move as a response “to meet the needs of the community.”

Organizers say the Old Town District location will host the market’s information booth and food access information, while the two‑site setup is driven by partnerships with downtown business owners who volunteered space and infrastructure. The market began accepting Electronic Benefit Transfer cards in 2023; Valley Echo reporting notes that EBT‑related transactions doubled “last year,” and an Appalachian Sustainable Agriculture Project grant has provided matched produce opportunities for EBT users.

Smith emphasized the economic logic behind the downtown pilot, saying the expansion “allows us to keep our costs down. It provides us with some infrastructure and a highly trafficked platform for our vendors. It means that we can achieve the goal of creating alternative means to nurture the community in the way that we’ve been doing for years and years.” The market’s 2026 season calendar lists typical offerings as organic and sustainably grown produce, locally raised meats and seafood, breads, pastries, cheeses, eggs, cut flowers, plants, herbs, and handcrafted goods.

AI-generated illustration
AI-generated illustration

The spring pilot follows Season Expansion Pilot programming in 2024 and 2025 that the market described as “a great success,” and it sits alongside a broader 2026 schedule. BMTM’s official calendar shows a Main Season running Saturdays May 2–November 21, 9 a.m.–12 p.m., at the grassy field behind First Baptist Church on First Street, plus Holiday Markets on December 4–5 and December 12 and 19 at Foothills Grange and Old Town District. Valley Echo coverage of the market’s 2025 return recorded more than 71 vendors at the May 3 Spring Harvest Festival, which featured youth entrepreneurs from Owen Middle School and live music by the Perry Wing Band.

Beyond vendor traffic, the spring pilot explicitly ties to food‑security work in the Swannanoa Valley: Black Mountain News reports the market will help stock local food pantries, including Swannanoa Valley Christian Ministry. Smith framed that work as advocacy in practice, saying the market is “putting ‘our money where our mouth is’ in terms of advocating for and addressing food access issues.”

Data visualization chart

Organizers have not published granular mechanics of the double‑SNAP pilot—matching rates, funding sources, or caps—so further detail on how EBT and the pilot will operate across the two downtown sites is expected as the series begins. The spring expansion is nonetheless a clear operational pivot: it concentrates weekend market hours in downtown Black Mountain for eight weeks and layers an explicitly mission‑driven food‑access pilot on top of a market that has sustained local producers and artisans for more than three decades.

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