Devji Aurum’s Ruhi Week Unveils 21K Gold Amber Edition and Iconic Series

Devji Aurum is presenting Ruhi Week at its City Centre Bahrain boutique from Feb. 25–Mar. 3, 2026, unveiling new iterations of the Ruhi Collection and putting 21k Bahraini gold at the centre of the showcase. The event highlights a limited Ruhi Amber edition crafted in 21‑karat gold and the latest evolution of the Ruhi Iconic Series alongside the Ruhi Pearl Pyramid collection.

The Ruhi Iconic Collection remains the focal point of the presentation; Gulf Times identifies the Iconic series as "the latest evolution of the Ruhi Iconic Collection, a series that has defined the brand since 1996." Bahrain This Month frames the Iconic Series as "the heart of the event," noting an interplay between 21k Bahraini gold and "unique special cut gem stones." Devji Aurum's Instagram caption continues that language: "The Ruhi Collection - Iconic Series, is a striking expression of our 21k gold and exquisitely crafted gemstones, brought together in a" — a brand assertion that accompanies the boutique displays.

Ruhi Amber occupies a collector-focused niche at Ruhi Week. Gulf Times calls it the "limited-edition 'Ruhi Amber' assortment" and describes it as "crafted from 21‑karat gold and adorned with the finest and most valuable amber stones." Bahrain This Month similarly describes the Amber Edition as "crafted in 21‑karat gold and set with some of the most exceptional amber stones" and says the pieces are "bold yet soulful designed for collectors who appreciate rarity and meaning in equal measure." Visitors are invited to explore the Amber Edition's "warm, hand-carved allure," a phrase used in Gulf Times' preview.

The Ruhi Pearl Pyramid collection foregrounds structure and movement. Bahrain This Month highlights "the structured geometry and uniqueness of the Ruhi Pearl Pyramid Collection" and writes that "pyramid motifs and gold coin elements create movement and dimension, transforming each piece into wearable architecture." Gulf Times adds material specifics, noting gold and pyramid designs paired with "precious Bahraini pearls combined with gemstones such as emeralds and rubies," reinforcing the collection's reliance on regional pearls and coloured stones.

Range and finish vary across the Ruhi offerings. Bahrain This Month describes pieces as "one-of-a-kind" that range "from opulent statement chokers for the traditional woman to delicate, versatile designs for the modern, fashion-forward aesthetic." Gulf Times frames the week as a display where "jewellery transcends ornament to become a reflection of the soul," and promises both "exclusive limited-edition designs" and standout signature pieces for different buyers.

Commercial details accompany the exhibition: Bahrain This Month notes that guests will receive "exclusive offers and VAT advantages offered on the Ruhi masterpieces." The event publicity does not include retail prices, edition sizes, or designer credits in the material on display, so collectors seeking purchase specifics should consult the City Centre Bahrain boutique during Ruhi Week. The showcase runs through March 3, presenting Devji Aurum's 21k craftsmanship and a distinct blend of heritage motifs and contemporary wearable architecture.