Flipkart Minutes crosses 1,000 centers as Amazon quick-commerce races in India
Flipkart Minutes crossed 1,000 micro-fulfillment centers as Amazon pushes Amazon Now toward 100 cities, turning India into a quick-commerce showdown.
Flipkart Minutes has crossed 1,000 micro-fulfillment centers and plans to reach 1,500 by the end of 2026.
Minutes launched in August 2024 and is now available in more than 130 cities and 8,000 postal codes. Kunal Gupta, head of Flipkart Minutes, put orders up about 400% year over year and customer retention up 20% year over year, with demand moving beyond groceries into electronics, beauty and personal care. Between 25% and 30% of Minutes orders come from small towns.
Amazon Now launched in 2025 and is live in more than 15 cities. The company plans to take the service to 100 cities and build out more than 1,000 micro-fulfillment centers, backed by an investment of more than 2,800 crore to strengthen operations, associate safety, health and financial well-being.
Samir Kumar, Amazon India country manager, put Prime customers in cities where Amazon Now is live at three times more on the platform, monthly growth at around 25% in recent months and 70% of Prime customers now coming from Tier II and Tier III markets.
Blinkit remains the benchmark, with roughly 2,200-plus dark stores and about half the market share, while Zepto and Swiggy Instamart continue to scale.
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