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Frances Valentine and J.McLaughlin Launch 10-Piece Anniversary Shoe Capsule

Frances Valentine and J.McLaughlin dropped a 10-piece spring shoe capsule on Feb. 17 to mark Frances Valentine’s 10th anniversary, priced $298–$498 and in 55 J.McLaughlin and nine Frances Valentine stores.

Mia Chen2 min read
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Frances Valentine and J.McLaughlin Launch 10-Piece Anniversary Shoe Capsule
Source: wwd.com

Frances Valentine and J.McLaughlin launched a limited-edition, 10-piece shoe capsule on Feb. 17, 2026, timed around Frances Valentine’s 10th anniversary on Feb. 14. The range, priced from $298 to $498, hit 55 J.McLaughlin stores nationwide and nine Frances Valentine boutiques, and is available online at both brands. PR Newswire framed the partnership as J.McLaughlin’s way of "sending a kiss" to Frances Valentine in honor of the milestone.

The capsule is explicitly a first-time collaboration that pushes J.McLaughlin beyond its usual neutral staples into louder, more celebratory footwear. Materials are everything here: woven raffia bodies, suede, soft nappa leather, crinkled patent, beading, crystal stones, gold accents, and sculptural buckles and heels appear across the ten silhouettes. Frances Valentine cofounder and CEO Elyce Arons put the intent plainly: "We are thrilled to launch Frances Valentine for J. McLaughlin footwear. It’s rare to find a business partnership that is truly rooted in friendship, and that spirit is at the heart of this collaboration. The shoes are colorful, joyful, and a perfect complement to J. McLaughlin’s beautiful collection."

Design names and details read like mood-board captions for spring. The Reese suede slingbacks arrive as an open-toe heel with a playful bow and multiple colorways for day-to-night wear. The Taylor Buckle Heel is an open-toe heeled mule with a woven raffia body, sculptural buckle, and contrast leather trim available in neutral and black. The Venus Heel is an exclusive block sandal topped with a whimsical green beaded palm tree and a sculptural heel. Betty Raffia Heel foregrounds raffia with gold accents; the Mary Block Heel is a crinkled patent ballet pump finished with a crystal stone. J.McLaughlin’s product content also lists Bianca Heel Soft Nappa Leather in neutral and black, plus Emma Block Heel, Kiki Heart Heels, and Kiki Gem Heels among the ten styles.

AI-generated illustration
AI-generated illustration

Greg Unis, CEO of J.McLaughlin, leaned into the collaboration’s spirit: "We've always believed that the best collaborations come from genuine connection and shared values. Working with Frances Valentine has been pure joy—our teams united by a love of color, quality, and creating pieces that make people smile. Simply put, these shoes are unapologetically fun." The launch was supported by image-driven product pages from J.McLaughlin with labeled image rows and hero shots for key styles like Venus and Reese, underscoring the collection’s visual emphasis.

This capsule reads as a deliberate spring punctuation for curated wardrobes: a celebration of Frances Valentine’s decade since its 2016 founding by Elyce Arons and the late Kate Spade, and a rare playful pivot for J.McLaughlin, the lifestyle brand founded in 1977 by Kevin and Jay McLaughlin. Retail messaging leans into scarcity and celebration; Town & Country urged shoppers to buy "before styles sell out," while PR and local coverage framed the drop as a Palm Beach-flavored, joy-first gift for a brand anniversary. The drop is concrete, quantified, and unapologetically colorful — a ten-piece nod to a decade that refuses to dress like everyone else.

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