Rotate Makes Lingerie Debut with Love Stories 12-Piece Romantic Capsule

Copenhagen-based Rotate, led by cofounders and co-creative directors Thora Valdimars and Jeanette Madsen, has entered underwear for the first time with a 12-piece Rotate x Love Stories lingerie capsule that reimagines Rotate’s dressy 1980s ethos through Love Stories’ cheeky romanticism. The collection comprises lace bralettes, briefs, thongs and silky tops and shorts, rendered in intricate lace, chiffon and fluid satins with tiny floral embroideries, cascading daisy embellishments, and a palette that ranges from buttery hues to classic black and white.

The collaboration’s intent is deliberate: Valdimars frames the pieces as foundational, saying, “It all started with the idea of dressing the skin first, creating an intimate first layer that becomes the foundation of personal style.” Love Stories’ founder and creative director Marloes Hoedeman characterizes the work as “an ode to female comfort,” language that aligns with the Dutch brand’s playfully confident positioning and its mix-and-match underwear approach.

Product details are purposefully tactile. The capsule includes hook-and-bar fastenings described in brand copy as, “a nod to a classic bra closure, and an invitation for you to wear them however you want. Play around with proportions and fit, styling yourself in a way that makes you feel confident, sexy, and unique.” Expect delicate trims and finishes suited to both intimate wear and visible layering under Rotate’s signature party-ready silhouettes.

Copenhagen Fashion Week provided the first public glimpse: a teaser moment on the ROTATE runway at the close of the shows, followed by a Harper’s Bazaar preview referenced in Love Stories’ social copy. The launch timeline contains conflicting claims in published materials: a Love Stories LinkedIn announcement referenced a January 2026 launch, while trade coverage and a Digital Daily item dated February 20, 2026 reported the capsule as released or launching “this month,” indicating a February 2026 street-window in editorial circulation.

Neither brand’s supplied excerpts include retail partners, price points, or stockist details; no e-commerce links or SKU pricing have been disclosed in the material available. That makes the capsule’s commercial rollout unclear even as creative intent is well documented in the partnership’s social and editorial copy.

Rotate’s move into lingerie fits a pattern of category experimentation: the label previously debuted in footwear and handbags and has collaborated on a H&M holiday capsule of party dresses, designed uniforms with Hummel and the Danish Football Federation for Denmark’s women’s soccer team, and launched a beauty tie-up with Caia. Rotate’s founders are also reportedly gearing up to unveil a collaboration next month with Swedish eyewear brand Chimi. Love Stories has expanded its remit too, rolling out a ready-to-wear concept called Whateverwear at Amsterdam Fashion Week (kicking off September 1, 2025) and posting operational hires for its Amsterdam Archive Boutique.

The Rotate x Love Stories capsule consolidates nine years of acquaintance between the two labels and represents a strategic, creative detour for Rotate into lingerie. With the 12-piece set defined by satins, lace and floral accoutrements, the collection signals a deliberate dressing-the-skin-first philosophy; shoppers and retailers will be watching for final street dates and pricing to determine whether this experiment becomes a permanent arm of Rotate’s product mix.