Gallerix Acquires The Birth Poster, Expands Into Personalized Nursery Art

Gallerix, the Swedish e-commerce poster and frame retailer, has acquired The Birth Poster, a Stockholm-based maker of 1:1 scale customizable birth posters and personalized nursery art, in a transaction reported March 5, 2026. The announcement states the acquisition "transfers the founders’ business to Gallerix," while neither purchase price nor closing date was disclosed.

The Birth Poster product line will appear under Gallerix’s offering for newborn gifts and nursery decoration. Gallerix’s product page invites customers to "Create art from the most beautiful thing you have and honor the memory of your child’s birth with a unique Birth Poster," and outlines customization by choosing illustration, framing, text content, birth data and color. The site specifies that when a customer adds the child’s birth length, "the sketch will change size and be printed in 1:1 scale, natural size," and that "All birth posters have the size 50x70," with no unit stated in the available copy.

Personalization options listed on the product page are granular: along with the child’s name buyers can add birth time, date, weight and a personal greeting, and the same row of text can be used for other details such as the city and hospital of birth. Gallerix frames these posters as gifting pieces, calling them "a wonderful gift to any parent" and singling out new parents and baptism ceremonies as occasions for giving a Birth Poster.

Creative provenance and exclusivity are central to the offering. Gallerix states "The artists behind each illustration and birth poster are designers from our own design team and sometimes we also invite other artists to put their own personal spin on our birth posters." The site highlights two new designs, "Cuddle" and "Sweet Dreams," credited to illustrator Sanna Wieslander, and asserts that "Our birth posters are totally unique and can only be ordered from Gallerix."

Several key transactional and product specifics remain unreported. Neither the financial terms of the acquisition nor the identities or post-sale roles of The Birth Poster founders were provided. The product page includes a heading "Our paper" but the supplied material did not include paper weight, print origin or archival specifications, information that matters for evaluating longevity and value versus other nursery-art options.

For buyers and gift givers, the acquisition signals Gallerix’s deliberate move into personalized nursery art and design-led baby gifts, bringing Sanna Wieslander collaborations and the 1:1 scale novelty into its portfolio. Without disclosed pricing, paper details or integration plans, the most verifiable takeaway is that Gallerix now owns The Birth Poster and its customizable, design-focused product line, positioning the retailer to court parents who prize bespoke, commemorative nursery pieces.