Game Brands Acquires Off Duty Ninja, Expanding Tabletop Marketing Capabilities

Game Brands, the Cambridge, Massachusetts-based full-service digital marketing agency for tabletop companies, acquired Off Duty Ninja, the Fishers, Indiana crowdfunding specialist that has run more than 100 tabletop campaigns collectively raising over $25 million. The deal, announced in mid-March 2026, pulls one of the most experienced campaign operators in board-game crowdfunding directly into Game Brands' platform.

Off Duty Ninja was founded in 2018 by Kira Peavley and built its reputation as a boutique partner for publishers looking to launch and scale on crowdfunding platforms. The $25 million figure across more than 100 campaigns is the clearest measure of what Game Brands is absorbing: not just a brand name, but a proven operational playbook and an established network inside the tabletop publishing community.

Ryan Eichenwald, President of Game Brands, framed the deal around continuity and reach. "Bringing our teams together allows us to combine our resources and industry relationships to better support tabletop publishers," Eichenwald said. The acquisition extends Game Brands' ability to support publishers from early audience development through campaign launch and post-campaign growth, adding Off Duty Ninja's specific expertise in crowdfunding mechanics, social media, and email marketing to what was already a full-service offering.

Peavley stepped back from day-to-day operations at Off Duty Ninja two years ago after joining Roxley Game Laboratory as Director of Operations. She will support the transition in an advisory role. "I'm thrilled that Off Duty Ninja will continue its mission with Ryan and the Game Brands team," Peavley said. "For more than seven years we've helped creators bring their games to life through crowdfunding and digital marketing, and this partnership gives the brand the resources and reach to do even more for the tabletop community."

No purchase price or deal terms were disclosed. It also remains unclear whether Off Duty Ninja will continue operating under its own name inside Game Brands or be fully integrated into the parent agency's existing service structure.