Gemporia Debuts 80-Facet Architectural Gem Cut as Public Chooses Name

Gemporia unveiled an original lapidary cut on 27 February 2026 that the company describes as architectural, with a star-like central pattern, and developed over more than a decade before being refined for retail. The cut is precisely defined: 80 facets in total, divided into 24 crown facets and 56 pavilion facets, a configuration the house says is engineered to create a strong central motif and controlled light return.

The launch is built around audience participation. Gemporia’s promotional copy invited consumers directly: "We're about to reveal a brand-new gemstone cut at Gemporia. Its name? That's for you to decide. Join us live for the official unveiling." On social media the campaign uses a working title and a call to action: "Vote for your favourite below and help crown the official name of our Cut with No Name." That public vote will determine the cut’s final commercial identity.

Technical and retail implications are immediate. Inventory commentary from Reuvenveksler underscores how facet count and openness change a stone’s visual priorities: "Every stone is unique, and several characteristics work together to determine its beauty: the color, the clarity, the cut, the shape, and of course the overall personality of the gem." The same source observes that "Because the cut is open and structured, clarity becomes more noticeable, and stones with high transparency look particularly beautiful in this shape," a point of consequence for an 80-facet design built around a star-like center. Reuvenveksler also notes a commercial trade-off for complex cutting: "Their downside is mostly practical: the cutting process removes more material, which means round stones usually cost more per carat than other shapes." For comparison in the marketplace, Reuvenveksler lists specimens such as "1.01 Carat Fancy Intense Yellow VS2 Heart Shape Diamond GIA" and "2.13 carat Fancy Brownish Greenish Yellow SI2 Radiant Shape Diamond GIA," illustrating how color, clarity, cut, and shape are already used as retail signposts.

The Gemporia cut arrives in a long line of lapidary innovation. Historical perspective frames the announcement: "In the latter half of the 16th Century, the only regular forms of cut diamonds were the so-called diamond point and diamond table, both shapes being based on the octahedron." The evolution continued through landmark stones such as the Sancy and through technique transfer that made colored-stone fashioning derivative of diamond cutting: "Because colored stone fashioning is a derivative of diamond cutting, the new theories and shapes quickly spread throughout the lapidary industry." European cutters, Plumbclub records note, "are generally credited with making diamond cutting an art form" by striving for pleasing shape and improved light performance.

Market context suggests retail appetite for colored and novelty cuts. Glamour’s retail roundup reminds readers that Brilliant Earth’s current lineup "starts under $200" and lists items such as "Brilliant Earth Maris London Blue Topaz and Aquamarine Bracelet" and "Brilliant Earth Portofino Bezel Lab Emerald Ring," signaling demand for accessible, color-driven jewelry that a new proprietary cut could aim to serve.

Several practical details remain undisclosed by Gemporia; the company has not published the name shortlist, the lapidary designer or team, intellectual-property status, which specific gemstones will be offered in the new cut, or retail pricing and sample images. The industry will watch the live unveiling and the public vote to see how the cut performs in hand, which stones Gemporia supplies it in, and how the market values an 80-facet, star-centered aesthetic.