GODIVA Japan and Labubu launch limited chocolate, drink, soft-serve collection in Japan

Godiva Japan and POP MART’s THE MONSTERS IP (Labubu) launched a limited "GODIVA × LABUBU" collection in Japan on February 18, 2026, offering Labubu-molded chocolates and boxed gift sets, a Hazelnut Dark Chocolate beverage via Godiva’s Chocolixir service, and a Labubu Dark Chocolate soft-serve served with a collectible metal spoon. Haveagood-holiday and Essential-japan report the items are available at Godiva shops across Japan, GODIVA cafés, and the official online store while supplies last.

The collaboration ties into Godiva’s 100th anniversary and Pop Mart’s youth-focused IP strategy. Haveagood-holiday framed the partnership this way: "Building on both brands' values, this collaboration brings Labubu-designed products that spark curiosity and delight." Essential-japan notes Godiva was founded in 1926 and positioned the release as part of the centennial program.

Chocolates and boxed sets include Labubu-shaped pieces, Masterpiece tins filled with either dark chocolate ganache or milk chocolate hazelnut fillings, and an online-exclusive tea cup and spoon gift box. Essential-japan lists boxed-set prices from ¥2,808 (approx. $19 USD / £15 GBP) for Masterpiece tins up to ¥14,300 (approx. $95 USD / £76 GBP) for the tea cup gift box. All boxed items are sold in Godiva shops nationwide and through Godiva’s Japan online store while stocks last.

The GODIVA × LABUBU Hazelnut Dark Chocolate drink launches on Chocolixir-handling counters with an original-design sleeve. Haveagood-holiday describes the beverage: "This luxurious drink combines the rich aroma of hazelnut with deep chocolate. The roasted hazelnut fragrance gently spreads, enhancing the chocolate's deep richness and smooth sweetness." Price tiers (tax included; 8% for takeout / 10% for dine-in) are listed as Hot ¥770 / 240ml, Regular chilled ¥870 / 270ml, and Large chilled ¥980 / 350ml, and Bimi-japan confirms Chocolixir availability varies by store.

The premium Labubu Dark Chocolate soft-serve is presented with roasted hazelnut fragrance and a crunchy element described as feuilletine or crunchy crêpe pieces, and is served in an original sleeve with a metal spoon. Haveagood-holiday writes of the soft-serve: "From the first bite, deep cocoa richness spreads, accompanied by abundant nut flavors, with a light, crispy texture providing a pleasant accent." Essential-japan and Haveagood-holiday list the soft-serve price at ¥1,650 (tax included) at stores with soft-serve service.

Social posts suggest regional availability and collectible spoon variants outside Japan. An Instagram post reported LABUBU soft-serve cones priced at HKD75 each, while Lemon8 users in Singapore posted S$14.90 and mentioned a "Labubu GOLDEN SPOON" and a claimed free spoon at Changi Terminal 3. These regional prices and promotions are user-reported on social platforms and have not been confirmed by Godiva Japan.

Editorial note on pricing consistency: Bimi-japan appears to have duplicated the drink price tiers under a soft-serve heading; for clarity this article uses Haveagood-holiday and Essential-japan for the soft-serve price (¥1,650) and Haveagood-holiday/Bimi-japan for the drink tiers (¥770/¥870/¥980). If you plan to visit, check which Godiva locations carry Chocolixir or soft-serve service and consider ordering online to avoid sold-out items.