GODIVA Launches Spring Egg Box and Masterpiece Bunny Tin for 100th Anniversary

GODIVA rolled out its “Bite Into A New Beginning” spring and Easter collection, launching globally beginning March 3, 2026, as part of the brand’s centennial year. The campaign arrives with seasonally dressed classics and limited-run keepsakes timed to spring gifting and Easter celebrations.

The spotlighted 18pc Gold Collection Egg Gift Box appears as an 18-piece Assorted Chocolate Egg Gift Box presented in a turquoise gift box with pink ribbon. Pladisglobal describes it as a “vibrant turquoise gift box filled with 18 exquisitely crafted egg-shaped chocolates,” and Aol reports the Egg Gift Box can be found at the Godiva website, Macy’s, Bloomingdale’s and Dillard’s for about $50 (prices may vary).

The Chocolate Masterpiece Bunny Tin arrives as a Masterpiece 15pc Bunny Tin — a bunny-shaped keepsake tin filled with 15 individually wrapped Masterpiece chocolates. Aol provides the flavor breakdown: five Decadent Dark Chocolate with Ganache, five Heavenly Milk Chocolate with Ganache and five Dark Chocolate with Smooth Caramel. Godiva’s site displays the Bunny Tin price as “$20.00 $24.00,” and Aol lists it “for about $24,” noting availability online via the Godiva website and at department stores and major retailers such as Walmart, ShopRite and Giant Grocery Stores.

Beyond the egg box and bunny tin, Godiva’s spring assortment includes multiple Gold and Truffle presentations. The Patisserie Chocolate Truffles Gift Box, 15pc, appears on the Godiva site with the price pair “$40.00 $55.00.” Assorted Chocolate Gold Gift Boxes in 15pc and 30pc formats show price pairs of “$40.00 $55.00” and “$65.00 $90.00” respectively, with ribbon options labeled Iris and Azalea. Pladisglobal also lists a 15pc Truffles with Spring Lid and a Flower Tin 8pcs described as a floral-inspired keepsake tin. The Godiva site displays adjacent price figures for several SKUs; the snippet presents two numbers without labeling which is promotional or regular.

Packaging and creative direction lean on spring motifs and keepsake presentation. Pladisglobal frames the campaign as “Rooted in the brand’s century-long legacy of artistry and indulgence” and says the collection “draws inspiration from nature’s return to life. Beautiful botanicals, jewel-toned colours and multisensorial storytelling come together to transform spring gifting, sharing and self-treating into something more expressive, more delightful and unmistakably GODIVA.” Godiva’s own copy adds seasonal touches: “There’s a special kind of magic reserved for spring – the kind that unfolds slowly, sweetly, beautifully,” and notes the products are “scavenger hunt-ready” and that “Some-bunny is dreaming of chocolate.”

Availability is explicitly seasonal. Aol reports the items “they’ll only be available for a few weeks” and points to online and national retail distribution. Aol also flags promotional incentives for web shoppers: customers who order via the Godiva website can “save up to $25 off select on-sale purchases and score free shipping on orders $50+ using code FREESHIP50 for a limited time.” Godiva’s checkout includes personalization options — “Personalize your gifts — Pair their favorite chocolates with a custom greeting card at checkout” — and the site lists standard resources such as Shipping Info and Return Policy in its footer.

For its 100th anniversary, Godiva has wrapped classic Gold and Truffle assortments in spring palettes, pastel ribbons and collectible tins, a short-run program that launched March 3, 2026 and is being positioned as a seasonal, giftable moment for Easter and spring entertaining.