G‑Star unveils first watch and stainless-steel jewellery with JDM Swiss at INHORGENTA

G‑Star presented its inaugural watch and stainless‑steel jewellery collection at INHORGENTA Munich, marking the first public showing of a line created in partnership with JDM Swiss Group and slated to reach G‑Star stores and online in the U.S. and Europe in spring 2026. JDM Swiss Group will design, produce and distribute the collection under a worldwide licensing arrangement with WHP Global, G‑Star’s owner.

The collection translates G‑Star’s “raw, engineered design language” into wearable accessories built around structure and function. WATCHPRO described the range as rooted in industrial codes and urban aesthetics, positioned as a natural evolution of the brand’s utilitarian, denim-led heritage and intended for daily wear with durability and comfort at the fore.

On the watch side the range is organized into three families: CUBE, ROVIC and CONSTRUCTED. CUBE is presented as an architectural statement family, inspired by brutalist geometry; ROVIC shows visible screws and layered construction; CONSTRUCTED draws on workwear precision and graphic detailing. The watch assortment spans architectural statement pieces to versatile everyday models and carries a stated price band between £43 and £148.

Jewellery follows the same industrial vocabulary across three lines named R‑TAG, FLOATCORE and DUALSHIELD. R‑TAG is inspired by denim back patches and military dog tags, translating G‑Star’s denim codes into pendant and tag motifs. FLOATCORE features balanced, floating logo elements and is described as designed to be layered and lived in. DUALSHIELD juxtaposes contrasting materials, explicitly combining steel, leather and cord within its stainless‑steel construction.

Commercially the move is framed as a strategic category expansion for WHP Global. Stanley Silverstein, chief commercial officer at WHP Global, said: “Bringing G‑Star into watches and jewelry is an exciting milestone as we continue expanding the brand into new categories and markets around the world. Partnering with JDM Swiss Group, a leader in the industry, allows us to bring G‑Star's bold style and global appeal into an entirely new category.” JDM Swiss Group’s chief executive officer Christian Frommherz added: “By combining G‑Star’s iconic and innovative design language with our expertise in developing lifestyle accessories, we have created a collection that is both commercially strong and true.” He also commented: “G‑Star is a bold and innovative brand, and together we will create watches and jewelry that reflect both its strong identity and our expertise in design and production. We look forward to building something powerful and global.”

Distribution will begin in spring 2026 through G‑Star’s own retail and e‑commerce channels in the U.S. and Europe, with plans to expand into additional markets via wholesale partners, department stores and key watch and jewellery channels thereafter. Technical specifications such as movements, case dimensions and jewellery pricing were not disclosed in the INHORGENTA presentation; the debut focused on design language, family names and market positioning as G‑Star takes its first formal step into timepieces and stainless‑steel accessories.