HighLevel Acquires White Label Suite to Unify Lead Gen and Agency Support

Agency Support for HighLevel, the white-label support and onboarding business founded and led by Dakota Routh, acquired White Label Suite, an AI-powered lead intelligence platform that helps automate the prospecting process for agencies. The deal, announced March 25, 2026 out of Las Vegas, brings together two distinct but complementary corners of the HighLevel ecosystem: front-end client acquisition and back-end agency infrastructure.

Routh runs a 200-person global support and fulfillment team built around the HighLevel platform, and the acquisition extends that operation into lead generation territory. White Label Suite natively integrates with HighLevel, making the pairing a natural technical fit as well as a strategic one. The combined entity is positioned to serve agencies that need both a pipeline of prospective clients and the operational backbone to service them once they sign.

"White Label Suite and Agency Support are a natural fit," said Routh. "What has been built is strong, and our vision is to continue improving it. When you combine lead generation with onboarding, support, and training, the result is a more effective system for agencies."

As part of the transition, White Label Suite's corporate operations will be relocated to Las Vegas, Nevada, where it will operate alongside Agency Support for HighLevel. The move is framed as enabling closer collaboration and a more unified client experience across both platforms. Financial terms of the deal were not disclosed.

White Label Suite offers five search types including People, Local, Company, Domain, and Influencer, each designed to help agencies target ideal clients in a specific way. The platform can create AI agents to find qualified leads, research them, generate hyper-personalized messaging, and send data directly to a CRM to start the conversation. Layered onto Agency Support's existing suite of white-label onboarding, technical support, and coaching services, that prospecting capability creates a more complete agency growth stack than either company offered independently.

Routh is a three-time HighLevel SaaSPRENEUR Award winner, U.S. Army veteran, and serial entrepreneur who has also earned two affiliate awards and recently spoke at the Level Up Summit in Dallas, Texas. His GHL Playbook Coaching Program, also led by Routh, is designed to help HighLevel users set up, package, and confidently sell white-label SaaS services.

Routh's organization currently supports 550 agencies and over 22,000 sub-accounts, with goals to reach 750 agencies by year-end. The acquisition of White Label Suite positions that growth trajectory to accelerate, giving existing and incoming agency clients a single destination for finding, onboarding, and retaining customers at scale.