IWCA Taps Dean’s Beans CEO Beth Spong as Keynote at NCA Breakfast

The International Women’s Coffee Alliance has tapped Beth Spong, President and CEO of Dean’s Beans, to deliver the keynote at the IWCA Networking Breakfast scheduled for March 13, 2026, from 8:00 to 9:00 a.m. in Tampa, Florida, during the National Coffee Association Convention.

The breakfast is the IWCA’s annual networking event held inside the NCA Convention program, which runs March 12–14 in Tampa. The IWCA event page warns that “Space is limited. Purchase your breakfast ticket when you register for NCA: Register Here,” and the event listing includes a Google Calendar ICS option on the Womenincoffee event page.

Sources use slightly different title variants for Spong, listing her as CEO of Dean’s Beans Organic Coffee, President and CEO of Dean’s Beans Organic Coffee Company, and President and CEO of Dean’s Beans; all point to the same leadership role. The IWCA copy emphasizes that Spong “leads a thirty-two-year-old company rooted in long-standing partnerships at origin and a history of shaping the ethics conversation in specialty coffee long before sustainability became a marketing pillar.”

Spong’s keynote carries the title “Sustaining What Sustains Us.” The Womenincoffee description says the talk “takes a clear-eyed look at what keeps this industry resilient. Not theory. Not trend language. The real foundations that matter to every company in the room: the farms, the land, the people who grow the coffee, and the long-term decisions that determine whether this industry thrives for the next generation.”

Promotional material posted to the National Coffee Association USA LinkedIn page frames Spong’s remarks around practical supply-chain strategy: “Beth has built her career at the intersection of responsible sourcing, community partnership, and strong business performance. She will share insights on what it takes to build supply chains that are both values-driven and commercially sustainable, and how long-term relationships at origin strengthen quality, trust, and business resilience.” The LinkedIn post also notes: “As the industry navigates climate pressure, evolving workforce dynamics, and increasing expectations around transparency, Beth’s perspective is both practical and timely.”

The announcement ran amid a DailyCoffeeNews feed that also listed other industry moves tied to the NCA Convention cycle, including hires at StoneX Specialty Coffee with Matt Daks named senior vice president and Serena Beze joining as a sales executive, AeroPress introducing a stainless steel brewer, and the NCA naming its 2026 industry award winners with presentations planned during the convention.

Captured sources do not include a direct quote from Beth Spong, a ticket price, attendee capacity, or a registration URL in the scraped event copy. Womenincoffee’s event page repeats the registration instruction and closes with “We can't wait to see you in Tampa!” Spong’s March 13 address will be presented to coffee leaders and boardroom decision-makers at the IWCA breakfast, offering a concrete focus on stewardship, resilience, and long-term value for companies navigating origin relationships and climate and workforce pressures.