Jellycat Unveils Limited-Edition Valentine’s Day 2026 Range with Retail Exclusives

The UK independent retailer collection page crawled Feb 19–20 shows a seasonal, collector-forward Valentine’s Day assortment from Jellycat, and the retailer emphasises limited quantities and exclusive SKUs, signaling a scarcity-focused window ahead of February 14. The listing frames the range as a targeted offering for collectors, and its Feb 19–20 crawl date anchors the availability snapshot.

On Jellycat’s US site, the Heart Dragon appears with SKU VAL2DD, a label showing "Price now $75.00," and an explicit purchase limit of "Limited to 1 item per customer." The Heart Dragon product page includes customer feedback dated Feb 13–14, 2026 — one reviewer writes, "She’s my first ever dragon jellycat, she’s so soft and beautiful. Shes the perfect size, when I hold her it feels like I have a cat in my lap." Other reviews on Feb 13 note, "Heart dragon is my favorite in my collection so far! So soft. Large size is perfect for cuddling! Highly recommend" and "Perfect size and super cute!" The brand page also carries narrative copy about the character and buyer-facing logistics: "Would you like to send this Jellycat as a gift? Read more about our gifting options," plus shipping terms including "Free delivery on orders over $75," delivery to the United States & Canada, and free returns for orders delivered in the United States.

Retail partners show the collection’s retail spread. The Hollywood Reporter lists Jellycat Amuseables Rose Bouquet at $55 at Bloomingdale’s and notes that "The Valentine’s Day Jellycat plushies go viral year after year. This bouquet of roses may be its sweetest to date." That placement positions Jellycat alongside mainstream Valentine’s picks and gives a concrete price point at a major department store.

Nordstrom is flagged as a key stockist for seasonal Jellycats. SheKnows advises shoppers that "if you want the most variety of Jellycat plushies to choose from, Jellycat’s online store has nearly everything you can find at Nordstrom and more," and lists Nordstrom items including the Cream Bunny with Rose and a heart-shaped hard boiled egg plush. SheKnows also highlights the Amuseables Crescent Moon Gigantic and other gigantic options such as Gilbert the Great Blue Whale, the Sun, and the Stratto Cloud, adding that "We know, that price tag is definitely a jaw-dropper, so this Jellycat is not for the casual fans. This 'gigantic'-sized plushie is for the super fans who wouldn’t mind having a plushie that stands at over two and a half feet tall," and noting those items are "limited in stock at Nordstrom."

The Jellycat rollout arrives amid broader Valentine’s Day roundups. The Hollywood Reporter curated "top 34 picks" that include gifts at a wide price range — Diptyque Roses $88, Cozy Earth pajamas $168, Loewe incense $210, Bode gym shorts $450, and VRAI linked tennis earrings at $700+ — underscoring that Jellycat’s $55 and $75 items sit on the more accessible end of the holiday market. The Hollywood Reporter excerpt also references booking an appointment at a new Brilliant Earth Beverly Hills flagship at 329 N. Beverly Drive.

Multiple sources converge on scarcity: the UK retailer’s crawl (Feb 19–20) calls out exclusive SKUs, the Heart Dragon carries a one-per-customer limit on Jellycat’s site, and SheKnows warns of limited stock at Nordstrom for gigantic plushies. Shoppers seeking specific SKUs or larger sizes should check Jellycat’s US pages, Bloomingdale’s and Nordstrom listings for current stock and pricing, and note Jellycat’s stated shipping threshold and return policy for US orders. Tag someone who needs this: would you splurge on a gigantic Jellycat or stick with a limited-edition $75 Heart Dragon?