Jonathan Timm's North Arrow ABA Grows to Serve 200+ Northern Michigan Families

North Arrow ABA, a regional autism services provider founded by Jonathan Timm and headquartered in Traverse City, has grown to serve more than 200 clients across northern Michigan. The expansion boosts local capacity for Applied Behavior Analysis (ABA) therapy, delivering care in home, school, and clinic settings to families in Grand Traverse County and neighboring communities.

Jonathan Timm built North Arrow ABA to address gaps in access to autism services outside metropolitan centers. North Arrow’s model combines in-home visits, school-based support, and clinic appointments to meet families where they live and learn. The organization maintains local service capacity at the Regional Arts Campus on Cherry Bend Road, providing a nearby clinic option for Traverse City families who previously traveled longer distances for therapy.

Staff training is a core part of North Arrow’s approach. The organization has established staff training standards to support consistent delivery of ABA interventions across settings. That emphasis on training aims to improve continuity of care when children move between home, classroom, and clinic, and to strengthen coordination with local educators and support staff.

Despite the expansion, policy and public understanding challenges remain for autism services in northern Michigan. Local discussions continue around reimbursement policies, workforce shortages, and how families navigate eligibility and program options. North Arrow’s growth highlights both the demand for services and the complexity families face when seeking sustained, evidence-based therapy in rural and semi-rural communities.

Families in Grand Traverse County access North Arrow’s services through a combination of home visits, collaborations with school districts, and appointments held at the Regional Arts Campus site on Cherry Bend Road. That mix of delivery options is intended to reduce travel burdens and increase flexibility for working caregivers. For some families, the addition of a local clinic space means more timely starts to therapy and easier coordination with school teams.

As of Jan. 24, 2026, North Arrow’s client base has passed the 200 mark, signaling a notable increase in regional capacity for ABA services. The organization’s growth underscores ongoing needs in workforce development, public policy adjustments, and community education about autism interventions. For Grand Traverse County residents, the expanded presence of North Arrow ABA means more local choices for therapy and closer-to-home support, while policymakers and service providers continue working to translate that capacity into equitable, long-term access for all families who need it.