Mandee Tuss Builds Genesis Pressed Using Local Sourcing to Boost Yuma Businesses

Mandee Tuss has built Genesis Pressed in Yuma with an explicit focus on sourcing locally to support area small businesses, a profile on KAWC’s What’s Up Yuma? highlighted when the episode was published Feb. 20, 2026. The KAWC profile framed Genesis Pressed as a Yuma-based cold-pressed juice brand whose business strategy centers on community partnerships and local sourcing.

KAWC’s YouTube description captures the brand identity in direct language: “Mandee Tuss is the founder of Genesis Pressed, a local cold-pressed juice brand built on wellness, community, and kindness.” The same description states Tuss is “Originally from New York and now proudly calling Yuma home, Mandee is a mom of three whose journey includes hard seasons, resilience, and growth.” The profile highlighted Tuss’s small-business strategy and her stated aim of “supporting local businesses, sourcing locally, and reflecting Christ-centered values in a way that’s real, welcoming, and human.”

The episode aired on KAWC’s What’s Up Yuma? on Feb. 20, 2026 and was uploaded to the KAWC Public Radio YouTube channel the following day, Feb. 21, 2026. The KAWC channel shows 232 subscribers in the upload metadata; the Genesis Pressed segment recorded 65 views and 3 likes at the time the metadata was captured. The YouTube description indicated the show was presented live on Facebook and YouTube and included a “Transcript” heading, though the transcript text was not provided in the supplied materials.

The community conversation on the episode included a co-guest, Yuma-based fighter Nirvana Cruz, whose profile in the same upload noted she is “stepping into the cage at Yuma Fight League 8 on Saturday, March 14 at Desert Sun Stadium.” The YouTube description says Cruz “began training at 21 after taking her first boxing class at Yuma United and hasn’t looked back since,” and that she is inspired by fighters like Nate Diaz and anime characters that “embody grit and perseverance.” The upload adds that “Nirvana brings heart, toughness, and discipline to everything she does.”

Not all operational details about Genesis Pressed were included in the KAWC materials: the profile and YouTube description do not provide a founding date, a storefront address or hours, a product list or pricing, named local suppliers, employment figures, or revenue metrics. The KAWC profile, published Feb. 20 and posted to YouTube Feb. 21, nonetheless places local sourcing and faith-informed community values at the center of Genesis Pressed’s public identity and situates Tuss’s entrepreneurship as a current, Yuma-focused small-business effort.