Marco Bicego Names Matteo Cuelli Global Marketing Director Effective January 2026

Marco Bicego has appointed Matteo Cuelli as Global Marketing Director, effective January 2026, the company said on its LinkedIn organization page. The LinkedIn announcement, visible on the brand page that lists 10,099 followers in the extract, framed the hire as an important step in evolving the house’s global marketing leadership and supporting “continued international growth and long-term value creation.”

The company post set out Cuelli’s brief in clear terms: “With extensive experience in senior roles across the luxury and lifestyle sector, Matteo brings a strong, integrated vision rooted in brand strategy, innovation, and consumer engagement.” The LinkedIn copy added that “in his new role, he will guide the global marketing and communication strategy with the objective of enhancing brand desirability worldwide and ensuring coherence across all markets and touchpoints.”

Trade coverage filled in organizational detail. Rob Bates wrote in JCK on February 4, 2026, that Cuelli reports directly to founder and CEO Marco Bicego, and published a statement from the founder: “Matteo’s appointment represents a natural evolution of our organization. As the brand continues to grow internationally, we felt the need to further strengthen our marketing leadership in a structured way.” JCK also noted that Cuelli “joined Marco Bicego as global marketing director last month,” a timeline that aligns with the January 2026 effective date cited by the company.

Cuelli’s resume, as reported in JCK, includes two years at Swarovski where he served as vice president of marketing and head of brand and digital marketing management, and earlier roles at Safilo Group, L’Oréal Luxe, and Geox. The JCK profile supplies the most explicit employer history and the two-year Swarovski tenure cited in trade coverage.

Not all outlets used identical phrasing for the post. National Jeweler described the position as “the newly created role,” a characterization not echoed in other extracts. JCK’s lede once referred to a “global head of marketing,” though the company announcement and subsequent coverage consistently use the formal title Global Marketing Director; the LinkedIn post and multiple reports anchor the title as the company’s designation.

Brand context and creative priorities were detailed in Fashionality.nyc on January 30, 2026, which described Marco Bicego’s jewelry as defined by “hand-engraved 18-karat yellow gold surfaces and softly sculpted, nature-inspired forms” and by “signature coil techniques and irregular, satin-finished textures.” Fashionality framed Cuelli’s arrival as “an evolution in structure rather than a shift in spirit,” saying he will “heighten desirability, sharpen brand positioning, and ensure a seamless narrative across markets, platforms, and touchpoints.”

The announcement generated immediate reaction on LinkedIn, where colleagues and followers posted congratulatory messages including Susan Rudinger’s “Congratulations 🍾🎊🎉 I still love all my pieces ❤️❤️,” Francesca Cardinaletti’s “Welcome to The team 👏🏻,” and Valentina Cuelli’s longer note: “Congratulations on the new role! Well deserved 👏 I’m sure you’ll do great and make a real impact. Wishing you all the best in this new chapter!” The company post closed with the hashtags #marcobicego #gold #jewelry #madeinitaly.

Reports placed the news in multiple outlets in late January and February 2026: Fashionality.nyc on January 30, JCK on February 4, and Centurion/News Centurion on February 12 with a Trissino, Italy dateline; News Centurion referenced the LinkedIn post and used an image credited to Matteo Cuelli/LinkedIn. JCK’s article included a photo credited “Photo courtesy of Marco Bicego.” The LinkedIn post in the supplied extract included an attached image but no alternative text description.