Marco Pozzo Named Wolford CEO and Chairman to Lead Restructuring

Marco Pozzo has been appointed Chief Executive Officer and Chairman of the Management Board of Wolford AG, effective March 1, 2026, and the Supervisory Board has left his three-year Management Board term unchanged, running until July 7, 2028. The appointment follows Pozzo’s elevation to the Management Board on July 7, 2025 and his prior role as Deputy CEO.

The Supervisory Board of Wolford AG resolved to appoint Pozzo as CEO and Chairman based on its assessment of his performance since joining the company. Wolford’s company release notes that in his role as a member of the Management Board, "Marco Pozzo has initiated and overseen key restructuring measures and initiatives aimed at strengthening customer confidence and supported the implementation of strategic priorities of the Company."

Lanvin Group, which described Wolford as "a key brand within the Group's portfolio," distributed the appointment via PR Newswire with a SHANGHAI dateline on Feb. 27, 2026. Lanvin Group framed the move as recognition of Pozzo’s contributions and as confidence in his ability to continue advancing "key restructuring measures and initiatives aimed at strengthening customer confidence and supporting the implementation of the strategic priorities of Wolford AG." The PR reiterated Lanvin Group’s corporate footprint and brands, listing Lanvin, Wolford, Sergio Rossi, and St. John Knits, and noting the Group’s listing on the New York Stock Exchange under the ticker LANV.

Markets reacted with muted selling on the Vienna-listed Wolford equity around the announcement. Marketscreener’s delayed Wiener Boerse snapshot published on 02/27/2026 at 07:21 am EST showed a price of 3.040 EUR, an intraday change of -3.18%, a five-day change of -3.80%, and a year-to-date change of -13.14%. Marketscreener also lists Wolford’s security code as AT0000834007 and displays the ticker WOL on the delayed Wiener Boerse feed.

The corporate announcements were republished broadly by PR aggregators including Barchart, Stocktitan, and Marketscreener after the PR Newswire distribution. Lanvin Group provided media and investor contact details in the PR — Winni Ren (winni.ren@lanvin-group.com) for media and Coco Wang (coco.wang@lanvin-group.com) for investors — and the PR carried the usual distribution footer and informational disclaimer.

Pozzo’s elevation closes a short, intensive internal promotion cycle that began with his July 7, 2025 entry to the Management Board. With the Supervisory Board’s formal resolution and the March 1 effective date, Wolford moves its restructuring mandate under a single leader tasked with restoring customer confidence and executing the strategic priorities the company and Lanvin Group have outlined.