MoneyTime Raises $3M Seed to Scale Rewarded Play After 2M Downloads

MoneyTime closed a $3 million seed round led by Arcadia Gaming Partners, with Akin Babayigit among the lead investors, to accelerate its rewarded-play platform after hitting more than two million downloads. Launched in January 2024, the app is live in 30 countries and has positioned itself as a cash-rewards option for players who complete short mobile sessions and in-app tasks.

The funding will push product roadmap development, expand market reach, and improve the user experience. That combination targets the three pressure points most communities track: smoother onboarding to reduce churn, clearer reward mechanics to improve retention, and broader geographic coverage so players in more markets can access payouts. For players, that means faster feature rollouts, potentially wider game selection inside the app, and refinements to the reward flow that make play-to-earn mechanics less grindy and more dependable.

MoneyTime’s founders bring prior industry experience, having worked on mobile games and adtech across studios and platforms. That background informed the app’s initial design, which blends rewarded play with a cash-back angle familiar to players who prefer tangible returns rather than in-game currency alone. The platform emphasizes short-session engagement, making it attractive for casual players looking to monetize spare moments without committing to long-form live-service titles.

For developers and publishers, MoneyTime presents a user-acquisition and retention channel that differs from ad networks and paid UA. By rewarding players with cash for completion of levels or tasks, the model can improve first-week retention if rewards are well balanced and payouts are reliable. Studios exploring alternative monetization and discovery paths will watch how MoneyTime scales its integrations and reporting tools, since third-party reward mechanics require careful telemetry to avoid fraud and preserve lifetime value metrics.

Investor appetite reflects confidence in the broader rewarded-play category. Backers want to scale the play-to-earn approach beyond niche apps into mainstream mobile ecosystems where regulatory clarity and payout transparency matter. With fresh capital, MoneyTime can expand partnerships with studios, refine anti-abuse measures, and optimize the economics that govern how much cash players receive relative to a publisher’s revenue share.

What this means for readers is immediate: expect a more polished reward experience and a bigger catalog of partner games over the coming months, and watch how the platform balances player earnings with sustainable economics. If you follow mobile monetization trends, MoneyTime’s raise signals continued investor interest in cash-based reward loops and a likely uptick in similar experiments across the app stores.