Myntra Launches MynShakti 2.0 to Accelerate 100 Women-led Fashion, Beauty, Home Brands

Myntra has expanded its women-seller enablement programme with MynShakti 2.0, announcing on March 5, 2026 that the next phase will aim to onboard and support 100 women-led brands across fashion, beauty and home under its ShECommerce umbrella. The company positions the rollout ahead of International Women’s Day 2026 as a scaled effort to provide mentorship, onboarding support and dedicated account management for women entrepreneurs nationwide.

The 2.0 package includes mentorship and specialised onboarding support, exclusive sessions with Myntra’s senior leadership, and what the company describes as personalised assistance for seamless platform integration. Myntra has also highlighted access to its large customer base and tech-enabled shopping ecosystem, along with operational support to strengthen brand presence and streamline logistics for participating businesses. Govindraj MK, CHRO, Myntra, framed the strategy in sharp terms: “India’s e‑lifestyle landscape is being shaped by a new generation of entrepreneurs, with women increasingly taking the lead in building brands that cater to the evolving aspirations of diverse consumer cohorts. MynShakti, under our ShECommerce vision, is focused on enabling women‑led brands with the right tools, insights and mentorship to scale sustainably. Following a successful first edition, we are expanding the program with a sharper structure and deeper support to empower more women entrepreneurs to build, lead and transform meaningful brands at scale.”

MynShakti sits inside ShECommerce, Myntra’s flagship initiative launched in August 2024, which the company says already has a thriving community of over 6,000 members and runs programmes such as ShE-roes Unplugged. The initial MynShakti pilot was first announced on February 25, 2025; Myntra’s blog at the time said the pilot planned to onboard roughly 100 women sellers and provide personalised onboarding and webinar support. Independent reporting from the programme’s first edition describes a different outcome: Passionateinmarketing reported that the first edition supported 20 women entrepreneurs across clothing, jewellery, educational toys, pet apparel and personal gifting, and that many of those brands were early-stage businesses with fewer than 50 SKUs.

Aspire For Her is named as a partner on the MynShakti 2.0 launch. The Aspire For Her LinkedIn post promoting the initiative—visible in a captured snapshot showing 152,536 followers—reads in part, “This initiative opens up significant growth opportunities for EntrepreNaaris — with specialised onboarding support, exclusive sessions with Myntra’s senior leadership, and much more,” and the post carried heavy engagement, with 688 comments in the captured view. Applications are routed through a survey link on Myntra’s LinkedIn post; Myntra’s blog and YourStory note that the programme will begin with a webinar for shortlisted participants.

For buyers who prize women-led labels, MynShakti 2.0 promises to increase the pool of curated fashion, beauty and home options on Myntra, and to surface more small brands—including those in personal gifting—through platform and mentorship support. Myntra’s stated aim is to translate the expanded cohort into scalable brands that can reach customers nationwide.