Nespresso Marks 40th Anniversary with Limited WITH LOVE. Collection, Member Contest

Nespresso, a Nestlé brand, is rolling out a timed, limited 40th Anniversary collection and a global marketing campaign called "WITH LOVE." that goes on sale from Thursday, March 12, 2026. Nespresso members who purchase items from the limited collection during the eligible purchase period, Thursday, March 12, 2026 through Tuesday, April 21, 2026, will be automatically entered into the campaign prize draw; sales may end before the closing date once estimated quantities are reached.

The prize mechanics are specific and substantial: the Nespresso Prize will deliver 365-day coffee sets to 30 winners, while the 40th Anniversary Prize includes a commemorative tote bag and a coffee set for 410 winners, for a combined total of 440 winners across both prize categories. The automatic entry tied to purchases of the limited collection makes the contest a direct commercial incentive for members who buy during the window.

Product highlights in the collection are precise and regionally detailed. The TOKYO Celebration Set (Original) pairs a "Tokyo Lungo" capsule with the "Pixie Lungo Cup Tokyo," described as a blue cup engraved with a special 40th anniversary message and cherry blossom motif, and is priced in Japan at ¥5,500 tax included, ¥5,000 excluding tax. A 40th anniversary limited mug set mixes anniversary-design mugs in Strawberry and Parchment colors with coffee and "Nespresso | Ameya Eitaro Milk × Strawberry," a Nespresso-exclusive candy created in collaboration with traditional Japanese confectioner Ameya Eitaro.

The anniversary assortment also leans on legacy and travel-inspired references. Caffè Florian capsules, inspired by one of Venice’s most legendary cafés founded in 1720, are described as crafted from 100% Arabica beans with tasting notes that reveal "bold cocoa notes layered with hints of nuts and warm brown spices," and are noted as available in the UAE via Nespresso’s official collection. For work environments, Nespresso Professional Voluto appears in a limited-edition format designed exclusively for Nespresso Professional systems, presented under the framing "Nespresso Professional Voluto: An Icon" and "Reimagined for Workspaces."

The brand is also changing internal rituals: the Nespresso Gold Capsule Contest, described as the brand's traditional in-house tasting competition, is being opened to Nespresso members for the very first time. The available materials do not provide further operational details for the contest, such as entry deadlines, judging criteria, or prize specifics.

Nespresso’s anniversary messaging leans on its original positioning: "When passion meets precision, something timeless is created," and "In 2026, Nespresso celebrates 40 years of iconic coffee innovation, marking four decades of redefining how the world experiences coffee—one capsule, one ritual, one perfect cup at a time." With sales set to begin March 12, markets and members will be watching actual per-market availability, pricing beyond the Japan TOKYO set, and inventory levels closely, since the line notes that offerings may sell out before April 21, 2026.