OLLY launches Joshua Tree Sleep House, March 4–16, 2026 sweepstakes

OLLY has launched the OLLY Sleep House Sweepstakes, offering shoppers who purchase an OLLY Sleep or Relaxation product on Amazon between March 4 and March 16, 2026 a chance to win an exclusive stay at the OLLY Sleep House in Joshua Tree, California. The activation also highlights curated OLLY gift boxes as part of the broader campaign.

SAN FRANCISCO - The Sleep House is billed as an immersive, sleep-optimized retreat and a thoughtfully designed, sleep-first space where every room supports relaxation and restoration. The campaign explicitly ties to National Sleep Awareness Month and is positioned to help people "put rest back at the center of their routines" when life gets busy and schedules slip, inviting guests to wind down and experience restorative rest.

OLLY partnered with the Amazon Ads Brand Innovation Lab for the initiative and has integrated the experience into Amazon’s commerce and content platforms. Lauren Anderson, US Head of Amazon Ads Brand Innovation Lab, said, "We're always looking to help brands connect with customers in meaningful, memorable ways. The OLLY Sleep House brings that philosophy to life by meeting people where they are—on Amazon Live, through Alexa, and in their daily routines—and giving them tools to truly prioritize rest. It's a perfect example of how our canvas can create real value for consumers, as well as visibility for brands."

The activation includes an Amazon Live presence featuring influencers Amanda Batula and Ciara Miller, who are referenced in campaign materials as "America's sleep-hearts." The Amazon Live programming and Alexa integrations are presented as the digital extension of the Joshua Tree retreat, while purchases of OLLY Sleep or Relaxation products on the Amazon platform during the March 4–16 purchase-entry window serve as the sweepstakes entry mechanism.

OLLY is described in campaign materials as the leading wellness brand known for innovative, benefit-forward vitamins and supplements, and the Sleep House illustrates a product-to-experience approach: buying sleep-focused supplements on Amazon becomes a route to an in-person restorative stay in Joshua Tree. The promotion runs through March 16, 2026 and is framed as a timely way to reclaim rest during National Sleep Awareness Month.

For anyone shopping self-care gifts this month, the sweepstakes creates both a practical and aspirational pitch: purchase OLLY Sleep or Relaxation products on Amazon for sleep-supporting gifts and the chance to elevate that gesture into an immersive Joshua Tree retreat. The campaign underscores how brands are marrying commerce, content, and live experiences to make self-care feel both tangible and memorable.