Pastaria Vivi to Bring Handmade Pasta Shop to Encinitas

Encinitas will get a new chef-driven pasta shop when Pastaria Vivi opens in March 2026 at 119 North El Camino Real, Suite G. Founders Chefs Brandon Jennings and William Treff announced the concept on January 14, 2026, pitching a casual, take-home-friendly approach to restaurant-quality handmade pasta.

Pastaria Vivi will make fresh pasta daily, including tagliatelle, ravioli, and tortellini, plus vegan extruded options for plant-forward diners. The shop will rotate seasonal specials so frequent visitors will see new shapes and fillings throughout the year. Beyond pasta, the market will stock a curated mix of Italian and local goods: house-made sauces, burrata, focaccia, imported olive oils, grains, and artisan ceramics to round out a pasta night or a hostess gift.

Practical offerings aim to serve both busy weeknight cooks and home chefs with a passion for dough and technique. Pastaria Vivi will run pasta-making classes for hands-on learning and will launch a monthly Pasta Drop subscription box that ships components and instructions for at-home assembly. Scheduled hours are Monday through Friday from 10 a.m. to 7 p.m. and weekends from noon to 5 p.m., making lunchtime pickups and weekend planning straightforward for households and small gatherings.

The shop’s neighborhood focus extends beyond retail. The founders intend to anchor the area with regular pasta-focused events and community programming, transforming the storefront into a gathering spot for demonstrations, pop-ups, and tasting nights. For local cooks who prize fresh pasta but lack time to roll and fill, the shop promises an al dente shortcut without sacrificing quality.

This opening matters to Encinitas residents who want fresher, locally made pasta and to small-food producers seeking retail partners. Local restaurants and caterers may find a new source for specialty shapes and seasonal fillings, and bakers or ceramicists could benefit from cross-promotion through the market’s curated goods shelf.

Expect Pastaria Vivi to quickly become part of routine meal planning for neighbors who value scratch-made food with convenience. With classes, a subscription box, and a rotating menu, the shop will offer both immediate purchases and ways to deepen skills. Watch for the March opening and the first Pasta Drop to see how the new shop folds into Encinitas’ food scene.