Paul Smith and Barbour Launch 46‑Piece SS26 Collection with First-Time Womenswear

Paul Smith and Barbour launched their second collaboration, Paul Smith Loves Barbour SS26, on 25 February 2026: a 46-piece unisex Spring/Summer range that for the first time in the partnership includes womenswear alongside menswear, footwear and accessories. The collection is available from 25 February via selected retailers and online through both Barbour and Paul Smith, with Town & Country reporting prices starting at $85 and Verge listing the Bedale at RRP £369, the Sugarlump Bedale at RRP £419 and the Southwold knit at RRP £149.

The creative thread is unabashedly seaside. Sources describe the line as a celebration of British coastal culture that draws on Barbour’s South Shields origins and Paul Smith’s nostalgic archives. Town & Country and TheGlassMagazine note archival photographic prints taken by Paul Smith and his father of melting ice cream cones and wind swept deckchairs printed across T-shirts and cotton shirts, lending a personal, sunfaded layer to the jackets and knits.

Product breadth is explicit and catalogued. Town & Country’s item list runs from the Gingham Spey Casual Jacket and Sugarlump Bedale Casual Jacket to the Whitby Knitted Zip Through Cardigan, Broomhill Showerproof Jacket, Spey Casual Jacket, Casual Parka and a tote bag. Esquire highlights the Fern Parka, Royal Blue Sugarlump Bedale, Navy Transport Jacket, Fern Clogs, market tote inspired by trout fishing bags and caps in royal blue, while Verge and TheGlassMagazine emphasize Transport and Spey jackets reworked in blue and green gingham and a Durham Wax Jacket offered in new seasonal shades.

Design details stitch the two brands together. TheGlassMagazine’s coverage points out that Paul Smith’s signature multicolour stripes sit alongside Barbour tartan, with polka dots and checks punctuating the palette. Transport and Spey jackets arrive in blue and green gingham, footwear features archive inspired D rings, and accessories include bucket hats embroidered with fly fishing motifs and summer totes modelled on trout fishing bags. Silhouettes are described as relaxed and easy breezy throughout the range.

Whimsy is a deliberate commercial touch. Vergemagazine describes a complimentary Fortuna Fish included with each jacket: “When placed on the palm of your hand, the fish’s movement aligns with a corresponding card to reveal a playful ‘fortune’ — a whimsical nod to seaside amusements and optimistic storytelling.” The pin badge offering introduced in the first collaboration has been expanded into a wider range of individually sold seaside themed pins for collectors and fans.

Availability is immediate and broad. Esquire notes the collection is on sale at either Barbour or Paul Smith right now, and outlets list online availability through Barbour.com and PaulSmith.com. With RRPs such as £369 and £419 for Bedale styles and a reported price entry point of $85, the Paul Smith Loves Barbour SS26 capsule lands as a commercially accessible, collectible coastal edit that refashions Barbour icons for a stripe loving summer.