Pop Local brings new bridal shop to Carriage Crossing in Collierville

A new bridal retail presence popped into a storefront at The Shops at Carriage Crossing in Collierville, Tenn., and local TV picked up the moment - WREG’s Live at 9 ran a short feature on Feb. 25, 2026, about the opening. The segment framed the arrival as part of the mall’s Pop Local program, tying the bridal presence to a wider push to seed small businesses inside the center.

Commercial Appeal confirmed the mall recently announced winners of its Pop Local contest, headlining the roundup as “Carriage Crossing names Pop Local winners. See what's opening at mall.” The paper’s excerpt notes that “Five new businesses will be opening soon at a notable Collierville shopping mall.” Commercial Appeal describes the Pop Local initiative this way: “The business incubator program was created to provide local small business owners and entrepreneurs the opportunity to test out their products or service in a traditional retail space.”

Both WREG and Commercial Appeal place this activity squarely at The Shops at Carriage Crossing in Collierville and link it to the Pop Local contest. The Commercial Appeal material also carried the label “Portrait of Corey Davis” in the supplied excerpt; that element appears with the announcement but the supplied text does not explain whether it is a byline or a photo credit. Neither the WREG clip nor the Commercial Appeal excerpt provided the name of the bridal shop, the identities of the other four Pop Local winners, or precise opening dates and storefront terms.

Putting a bridal retailer into a Pop Local slot is notable in a market like Collierville where mall foot traffic and event-driven shopping still drive discovery. The Pop Local program’s stated goal - to let local small business owners and entrepreneurs test their products or service in a traditional retail space - gives the bridal presence a practical runway to try on customers, fittings, and in-person appointments without committing to a full long-term lease right away.

For now the concrete takeaways are clear: The Shops at Carriage Crossing has announced five Pop Local winners, WREG ran a Live at 9 feature on Feb. 25, 2026 highlighting a new bridal retail presence, and Commercial Appeal carried the headline naming the winners. Expect local coverage and shopper curiosity to follow as those five storefronts roll into Carriage Crossing and begin their in-mall tests.