PureGym opens 60 gyms, hits 714 sites despite wider losses
PureGym closed 2025 with 714 gyms after a record 60 openings, even as losses widened and the chain pushed further into the US and Europe.
PureGym closed 2025 with 714 gyms after a record 60 new openings, a scale milestone that matters because it came alongside wider losses rather than a clean profit turn. Revenue rose 23% to £742 million, adjusted EBITDA improved to £208.7 million and membership reached 2.3 million, but the numbers still show a business that is growing faster than its bottom line.
Clive Chesser, in his first full year as chief executive, framed the period as another step in the company’s expansion plan. PureGym said it celebrated its 700th gym opening during the year and that integration work in the United States was progressing after the Blink Fitness acquisition in New York and New Jersey. The group also said 2025 included one bolt-on acquisition in the US, reinforcing that the rollout was not driven by openings alone. By year-end, PureGym said its estate comprised 455 gyms in the United Kingdom, 128 in Denmark, 48 in Switzerland, 60 in the United States and 23 franchise gyms in the Middle East.
That footprint gives PureGym a different weight in the European value-fitness market. Founded in 2008, the chain said it ended 2024 with more than 680 gyms and over 2.2 million members, already making it the UK’s largest private gym operator by gyms and members. The 2025 update shows the model still scaling: average revenue per member climbed to £26.29, and like-for-like operating cost inflation stayed below 1%, two indicators that help explain why management continues to back the capital-efficient, technology-enabled format. PureGym’s strategy remains fixed on market-leading positions in the value segment, with affordable membership fees, no fixed-term contracts and 24-hour access at the core of the offer.
For Barcelona, the lesson is not simply that PureGym opened more clubs. The more relevant question is which parts of the playbook travel well. Site selection, self-service operations, pricing architecture and member acquisition through a polished digital front end all map closely to what low-cost operators in the city are already trying to deliver. The harder part to copy is the scale advantage, the multi-country operating base and the financing muscle behind a network that can absorb rapid rollout while still keeping cost inflation low. PureGym’s 2025 results show that Europe’s value-fitness leaders are still betting on convenience, consistency and price discipline, but they also show how much capital and execution it now takes to make that formula work at scale.
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