Reno Aces Return Award-Winning Aceball All Access Pass; 24-Hour Lottery Opens

The Reno Aces announced the return of the Aceball All Access Pass for the 2026 season and opened a 24-hour lottery giving fans a limited window to secure the pass. The move revives the same product that earned Minor League Baseball’s 2025 Best Ticket Sales & Service Campaign and signals a continued focus on premium, membership-style ticketing at the Triple-A level.

Announced on February 2, 2026, the lottery will determine who gets the initial opportunity to purchase the Aceball All Access Pass. The organization framed the lottery as the first step in selling a pass that previously drew strong attention and was singled out by MiLB judges for its creative sales and service execution. Winners of the 24-hour lottery will then be able to complete their purchase, with broader sale details to follow as the Aces finalize distribution.

On the field, the Aces remain a key developmental stop for major league talent as Reno continues to operate as a Triple-A franchise. The return of a high-profile pass is likely to intersect with roster narratives this spring as prospects and veterans cycle through Greater Nevada Field. For fans tracking players who could break into the Arizona Diamondbacks lineup, an All Access model helps guarantee repeated viewing opportunities across the season.

From a business perspective, the award and the lottery approach serve several purposes. The recognition for the 2025 campaign validated the Aces’ investment in experiential ticketing and customer service, and rebooting the pass in 2026 is a revenue and retention play. Lottery mechanics help manage demand and reduce website traffic spikes on launch day, while creating scarcity that can boost perceived value. At the same time, the model raises questions about accessibility; a 24-hour digital lottery rewards quick, connected fans and may disadvantage casual or lower-income supporters who lack flexible access during the window.

The Reno strategy also mirrors broader industry trends as minor league clubs experiment with memberships, dynamic packages, and gamified sales to compete with entertainment options in a crowded market. Successful campaigns can strengthen local sponsorship deals and deepen weekly attendance patterns, which matters to downtown businesses that benefit from game-night foot traffic.

For Reno fans, the immediate next step is clear: enter the 24-hour lottery for a chance to buy the Aceball All Access Pass. Beyond individual purchases, the initiative signals how the Aces plan to marry on-field development with off-field innovation in 2026, shaping the fan experience as prospects push for the majors and the club seeks to grow its footprint in the Reno sports landscape.