Ritani's Diamond Dash: Up to 45% Off Lab-Grown, Natural Engagement Rings

Ritani launched the Diamond Dash promotion with headline markdowns that include 45% off select lab-grown diamonds, 30% off sitewide on lab-grown diamonds, settings, wedding rings and fine jewelry, and 5% off natural diamonds using promo code SAVE5. The company’s site features repeated banners reading "DIAMOND DASH: 30% OFF SITEWIDE — LIMITED TIME ONLY" and "45% OFF Select Lab Diamonds & Jewelry — While They Last | Shop Blockbuster Deals."

Marisa de la Torre, Ritani’s Director of eCommerce, framed the event for spring proposals and weddings: "Spring is one of the most popular times of year for proposals and weddings," said Marisa de la Torre, Director of eCommerce at Ritani. "The Diamond Dash promotion allows couples to invest in the ring of their dreams while taking advantage of significant savings." The promotional copy on the site also highlights Design Your Own Engagement Ring functionality and suggests use cases such as proposals, wedding band upgrades, Mother's Day gifts, and matching stones for couples.

Operational mechanics are explicit on Ritani’s website. Natural diamonds are discounted at 5% with code SAVE5, customers cannot combine discount codes at checkout, and the company lists the offers as available for U.S. and Canadian customers only. Ritani’s customer service number appears on the site as 1.888.9RITANI (1.888.974.8264), and the footer carries Copyright © Ritani 2026 along with social links for Facebook, Pinterest, Instagram, X, and LinkedIn.

The promotion’s scope and limits are also clear in Ritani’s copy but important to note for buyers: the 45% price cuts apply only to "select lab-grown diamonds" and are promoted as "While They Last," with no SKU list, carat ranges, color or clarity details provided. The offer is described repeatedly as "limited time" but Ritani did not supply a specific start or end date in the promotional material, creating ambiguity around inventory and timing for shoppers seeking particular carat sizes or cuts.

For consumers weighing lab-grown versus natural stones, the math in Ritani’s messaging is stark: deeper markdowns — up to 45% — are concentrated on select lab-grown inventory, while natural diamonds receive a modest 5% reduction. Ritani’s banners and site navigation also call out Buy Lab Diamonds, Shop Natural Diamonds, Shop Engagement Rings, and Custom Birthstone Rings, underscoring the retailer’s push toward customization during the spring proposal season.

The Diamond Dash promotion rolled out on March 4, 2026 and is pushed prominently on Ritani’s site; given the "select" language around 45% items and the absence of an end date or SKU disclosures, buyers seeking specific stones or guaranteed savings should verify availability through Ritani’s site or by calling 1.888.974.8264.