Seattle bakery goes viral with kids narrating baking videos

A family bakery in Everett turned a simple kitchen routine into a marketing engine with almost no polish at all. Nechirvan Zebari’s three young children narrate his baking videos, joking over trays of pita, naan, samoon and baklava while calling their father “Daddy’s a poopy pants.” The clips have drawn millions of views and pushed Alida’s Bakery, at 607 SE Everett Mall Way, Suite 9A, into a much wider audience.

The formula works because it feels unmistakably real. Zebari opened Alida’s Bakery in 2017 while still working full time as a nurse, building the business after his family moved from Iraqi Kurdistan to the United States and could not find a reliable source of Middle Eastern bread. The bakery’s name honors the family members who taught him to bake, and its menu reflects that heritage with Kurdish and Iraqi staples alongside croissants and other breads and desserts.

For small businesses, the economics are hard to miss. The children’s voiceovers turn product videos into family stories, and family stories tend to travel farther than polished advertising because they signal trust, intimacy and a real household behind the counter. In a crowded social media market, Zebari’s bakery has shown that authenticity can outperform expensive branding, especially when the content is repeatable, low-cost and rooted in something customers can taste as well as watch. The result is not just attention for one storefront, but a bigger platform for Kurdish and Iraqi food traditions.

Alida’s Bakery is open Thursday through Monday from 10 a.m. to 6 p.m., and the family’s social accounts continue to feature the children’s voiceovers and the baking process that made the business an internet favorite. For Zebari, the appeal is as practical as it is personal: the same family that inspired the bakery now helps carry its story, and that story has become one of the strongest forms of marketing in modern local food business.