Seminole Business Expo brings 100-plus exhibitors to Lake Mary

The Seminole Business Expo is set to bring a surge of commercial activity to Lake Mary on Jan. 28, 2026, when more than 100 exhibitors and roughly 1,000 visitors converge on the Lake Mary Events Center at 260 N Country Club Rd. Billed as Seminole County’s largest business showcase, the event promises networking, product demonstrations, and customer-facing opportunities for local firms.

Organizers expect small and mid-size enterprises to use the expo as a platform for lead generation and business development. Exhibitors will include service providers, retail vendors, and professional firms seeking direct sales and partner introductions. For businesses that rely on in-person marketing and community relationships, the concentrated traffic of the expo represents an efficient way to meet large numbers of prospective clients in a single day.

The event’s footprint at the Lake Mary Events Center also carries spillover effects for nearby businesses. Restaurants, coffee shops, and hotels within the city are likely to see increased weekday demand as attendees arrive from across Seminole County. For vendors, the expo is a way to diversify customer acquisition channels beyond digital advertising, especially for firms whose purchase decisions benefit from hands-on demonstrations.

Logistically, the venue address is 260 N Country Club Rd, Lake Mary. The event listing notes the expo will include more than 100 exhibitors and about 1,000 visitors; businesses and residents can consult the Seminole County Regional Chamber for tickets, exhibitor registration, and official materials. Local entrepreneurs planning to exhibit should prioritize visible signage, clear pricing, and contact-capture methods to convert traffic into follow-up opportunities.

The expo matters beyond a single day of sales. Networking at trade shows often produces contracts, referral pipelines, and hiring conversations that unfold months later. For Seminole County’s economy, concentrated business events strengthen local supply chains and keep economic activity circulating within the region rather than leaking to larger metro centers.

For residents evaluating attendance, the expo offers a one-stop look at local services and products, useful for comparing options and supporting hometown businesses. For business owners, the event is a measurable marketing opportunity; trackable outcomes such as leads collected, follow-up meetings scheduled, and immediate sales will be the clearest indicators of return on investment.

Seminole Business Expo should be considered part of the county’s small business calendar for 2026. For tickets, exhibitor details, or official schedules, contact the Seminole County Regional Chamber to register and plan participation. The event will test local firms’ readiness to turn concentrated exposure into lasting customer relationships and new revenue streams.