Shakira releases World Cup anthem video with Messi, Mbappé and Burna Boy
Shakira’s new anthem video turns the 2026 World Cup into a global ad campaign, pairing Messi and Mbappé cameos with a push to raise $100 million for education.
Shakira gave the 2026 World Cup its first major pop-cultural marker on Saturday, releasing the official video for “Dai Dai” with Burna Boy and turning FIFA’s anthem rollout into a carefully staged piece of soft power. The song sits at the center of a wider FIFA World Cup 2026 album plan, designed to sell the tournament as a cross-continental spectacle long before the first ball is kicked in North America.
FIFA has tied the anthem to the FIFA Global Citizen Education Fund, which aims to raise $100 million by the end of the tournament to support children’s access to quality education and football opportunities. The organization says Shakira’s royalties from “Dai Dai” are being donated to the fund, while Sony Music will match the first $250,000 raised. That gives the anthem a clear commercial and philanthropic function: it is both a soundtrack and a fundraising engine.
The video broadens the campaign’s reach with a cast built for global recognition. It features cameos from Lionel Messi, Kylian Mbappé, Erling Haaland, Harry Kane, Christian Pulisic, Luis Díaz, Vinícius Jr., Rodri, Takefusa Kubo, Santiago Giménez, Alphonso Davies and Jamal Musiala. The clip was shot in Miami and directed by Hannah Lux Davis. It opens with Messi, Mbappé and Haaland on the field before moving to Shakira dancing in a desert landscape, standing atop a glowing globe and performing in a stadium with dancers dressed in outfits representing the flags of participating countries.
The visual also leans hard into World Cup memory and mythology. Archival footage is cut against references to Diego Maradona, Paolo Maldini, Romário, Cristiano Ronaldo, David Beckham, Kaká and Lionel Messi, while the Ghetto Kids Uganda appear in the video as part of the broader international lineup. A Mexico City reference lands through Shakira’s appearance atop the Angel of Independence, a detail that helps anchor the anthem in one of the tournament’s host cities.
The timing matters as much as the imagery. The 2026 World Cup begins June 11 at Estadio Azteca in Mexico City and ends July 19 at MetLife Stadium in New Jersey, with matches spread across the United States, Canada and Mexico. FIFA says Shakira will co-headline the final halftime show on July 19 with Madonna and BTS, in what it is calling the first halftime show in World Cup final history. For FIFA, the anthem is doing more than promoting a song. It is packaging the tournament as a global entertainment product, one built to travel across borders before the matches even start.
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