Slate Auto’s electric truck gets a Crayola color makeover

Slate Auto has turned its electric truck into a rolling Crayola palette, offering limited-edition wraps and decals as the startup leans harder into personalization ahead of first sales. The collaboration is built around self-expression, and it puts a bright, nostalgic face on a vehicle Slate says is designed to be wrapped rather than painted.

The company says the truck comes with more than 100 wrap colors, dozens of designs and the option for any custom color a buyer wants. Wrap kits start at about $500, and Slate is targeting another $500 for professional installation. That keeps the customization pitch well within reach for buyers who may not be ready to spend on a full paint job, while also making the truck feel more like a customizable consumer product than a conventional pickup.

Slate’s pricing and sales plan reinforce that strategy. The company says preorders opened June 24, 2026, with buying set to begin in late 2026, and the base truck starts at $24,950. It is also selling direct to consumers rather than through dealerships, a route that can streamline the buying process and give the company more control over how the truck is presented. Slate says the vehicle is still in preproduction and that features, specifications and availability can change without notice.

Beyond the Crayola partnership, Slate is trying to build a broader ownership ecosystem around the truck. The company says nearly four dozen accessories are available now, with more to come, and that the vehicle can be configured from a basic truck into a five-seat SUV. That kind of modular pitch suggests Slate is trying to sell not just a single model, but a platform that can be altered over time as owners’ needs change.

The company is also making a point of practical flexibility. Slate says the truck can be charged from a regular wall outlet, a dryer outlet or Tesla Superchargers, a detail aimed at easing one of the most common anxieties around EV ownership. And while the Crayola tie-in gives the truck a playful visual hook, Slate is taking the vehicle on the road across the United States with public events and demos to build familiarity before deliveries begin. That combination of color, accessories and touring is a sign of how some electric-vehicle startups are trying to compete: not yet on scale, but on identity, novelty and the promise that the buyer can help finish the product.