Take-Two sets Grand Theft Auto VI price at $79.99, November 19 launch

Take-Two Interactive Software set Grand Theft Auto VI’s standard edition at $79.99 and kept the launch date at November 19, giving the industry a long-awaited price tag for one of entertainment’s most watched releases. Rockstar Games said pre-orders will begin June 25, 2026, at midnight local time, with the game first arriving on PlayStation 5 and Xbox Series X|S.

The pricing matters because Grand Theft Auto is not just another blockbuster. The franchise has long influenced expectations for how much publishers can charge for premium games, and the new $79.99 sticker price pushes that debate further after years of inflation across development, marketing and live-service support. Rockstar also set an Ultimate Edition at $99.99, bundled with premium vehicles, weapons and apparel tied to Jason and Lucia, underscoring how publishers increasingly use tiered editions to capture more spending from the most committed buyers.

The date confirmation also closes a long stretch of uncertainty around the release window. Take-Two delayed Grand Theft Auto VI from May 26, 2026, to November 19, 2026 in a May 2025 earnings update, after the title had already been expected in fall 2025. Rockstar has described the game as a single-player experience set in the biggest, most immersive evolution of the series yet, and the extended timeline gives retailers, platform holders and players a firmer target after repeated postponements.

Investors responded quickly. Take-Two shares rose in premarket trading after the company confirmed both the pricing and the November launch date, a sign that Wall Street sees the game as a major near-term revenue driver. The broader question is whether Grand Theft Auto VI can help normalize higher prices for marquee releases or whether its leverage is unique to a franchise with rare cultural reach. For now, Take-Two has shown confidence that the market will absorb a higher entry point for a title with unusually large expectations attached.