Target and Roller Rabbit Launch Exclusive Spring Getaway Collection with 250+ Items

More than 250 brightly printed pieces from Roller Rabbit will land at Target on March 7, 2026, with a brand-new Roller Rabbit print made exclusively for Target and a price point built for gifting - MarketScreener reports nearly 80% of the collection is $35 and under, with items starting at $3. Target described the drop as an exclusive, limited-time collaboration curated to deliver "fresh, trend-forward pieces at accessible prices" and unique finds shoppers won't get anywhere else.

If you're shopping for a pool-bound friend or mom, the collection has instant crowd-pleasers: a maxi dress that matches a pool floatie, coordinated luggage and swim accessories that License Global highlighted as easy vacation-ready pairings. Roller Rabbit is expanding into travel for the first time with luggage and coordinated travel pieces, which makes this collection useful for anyone you know who always books a last-minute weekend away.

For cozy gifts, Roller Rabbit's iconic sleepwear shows up in a Target-exclusive limited-edition multicolored geo heart sleep set — a clear pick for a daughter, sister, or longtime pajama obsessive. The assortment spans apparel for women, men, kids and baby, and the line includes extended sizing and adaptive styles, a point Refinery29 noted when previewing the launch.

Small but joyful extras make the collection a one-stop place for stocking stuffer-style gifts. License Global names partner items such as limited-edition Poppi packaging, exclusive Olive & June nail designs, temporary tattoos from Inked by Dani and a Byoma skincare pouch set; MarketScreener and other outlets flagged Mystery Boxes sold in stores containing keychains, compact mirrors or a sleep mask and scrunchie set in assorted Roller Rabbit prints. Those perky, lower-priced pieces are exactly the kind of add-on that keeps most of the assortment comfortably under $35.

Availability is straightforward: Target said the Roller Rabbit x Target Spring Getaway collection launches March 7 on Target.com and in most Target stores, with same-day fulfillment options including Order Pickup and Drive Up while supplies last. Refinery29 reported the online launch goes live at 3 a.m. EST on March 7, and Target staged an early immersive preview pop-up on Feb. 28 at the Hickory Street Annex in Dallas for local guests.

Ed Bertouch, CEO of Roller Rabbit, framed the drop as a scale moment for the brand: "This collection encapsulates the Roller Rabbit universe at scale - including expansion into brand new categories - while staying true to the personality and pillars of family, friendship and togetherness that define our brand." Between the exclusive print, the luggage debut, and a wide range of price points, the collection is positioned as a practical gifting play for spring travel and everyday joy. Target, which operates nearly 2,000 stores and sells the collection on Target.com, pairs that reach with its longtime corporate giving tradition, noting the company has given 5% of its profit to communities since 1946.