The Devil Wears Prada 2 eyes big opening as Marvel delays clear runway

That shift matters because the slot had been built for a Marvel-sized event. Disney also delayed Avengers: Secret Wars, moving it from May 7, 2027 to December 17, 2027, underscoring a broader reshuffle in Marvel’s calendar. In its place, the Prada sequel gives theater owners a very different kind of tentpole: a glossy, female-led comedy built on familiarity, fashion and star power rather than capes and destruction.

Tracking for the film has been climbing. Early estimates have placed its domestic opening around $70 million to $75 million, and some forecasts now top $80 million. One preview put the international launch at roughly $100 million, which would lift worldwide opening weekend ticket sales to about $175 million to $190 million. The reported production budget is about $100 million, before worldwide marketing costs, making the opening weekend especially important for the studio’s financial path.

The numbers tell part of that story. Action movies accounted for 35% of North American box office in 2025, the lowest share since 2010. The first weekend in May has long been a launch pad for superhero or other high-octane adventure films, but the current schedule gives that prime real estate to a sequel rooted in workplace satire and fashion-world identity instead of franchise warfare.

The wider box-office backdrop is still uneven. One industry forecast put 2025 domestic box office at about $9 billion, still below pre-pandemic levels, while another said the summer 2025 box office was on track to fall short of $4 billion because of a lack of tentpoles. That pressure helps explain why studios are spreading risk across sequels, legacy brands and counterprogramming rather than relying only on superhero dominance.