THE MONSTERS 10th Anniversary Labubu Retrospective Opens in Paris During Fashion Week

Pop Mart and curatorial partner How2work have opened THE MONSTERS 10th Anniversary World Tour stop in Paris, mounting a museum-style retrospective of Kasing Lung’s Labubu universe titled MONSTERS BY MONSTERS: NOW AND THEN (The Present and the Future). The show occupies Hôtel du Grand Veneur at 60 Rue de Turenne in the Marais and is on view to the public from March 4 to March 29, 2026, with daily hours listed at 10:00 AM to 7:00 PM.

Organizers frame the Paris stop as both a look back and a reset. JTdapper calls the exhibition “not only a reflection of the past, but also a brand-new starting point for the future,” and positions the show within Paris Fashion Week as a deliberate intersection of designer toys and runway culture. Mulderville and the curatorial materials present the installation as a narrative journey that traces Labubu’s growth since Kasing Lung launched The Monsters in 2015.

The exhibition is laid out in clearly marked zones. Hypebeast describes the Designer Collectible Zone that “tracks the evolution of the Elf Squad from the original classic-color LABUBU to highly sought-after cross-brand collaborations.” The Journey and Manuscript Zone, Hypebeast adds, “highlights Kasing Lung’s daily sketches and drafts, capturing the initial sparks of inspiration that led to the IP’s expansive global growth.” The Picture Book Zone “takes long-time fans back to where it all began, spotlighting The Monsters Trilogy that birthed the entire universe.”

Beyond toys on pedestals, Mulderville stresses the show’s archival ambition, calling it “much more than just a display of figurines: conceived as a narrative journey, it brings together graphic archives, unpublished sketches, and immersive scenography to retrace a decade of creation since the emergence of The Monsters in 2015.” Mulderville further argues that “Designer toys, long confined to a niche market, now interact with fashion, contemporary art, and even certain social or symbolic practices observed in Asia. LABUBU perfectly illustrates this porosity: figurine, style accessory, talisman for certain audiences, subject of study for researchers analyzing the psychological mechanisms of rarity and compulsive collecting. Paris, a city historically sensitive to visual avant-garde movements and manifesto objects, is thus a fitting setting for this retrospective, which offers a glimpse into the evolution of a creative industry that has become a societal phenomenon.”

A star-studded VIP preview on March 3 brought fashion, music, and art figures to the venue and included the presence of Kasing Lung. JTdapper described the March 3 preview as a “dazzling convergence of fashion, music, and art,” and Hypebeast also notes the preview merged those creative circles ahead of the public opening.

Paris is the fourth stop on the global tour, following Shanghai, Taipei, and Hong Kong, and JTdapper lists Paris as the only European stop on the itinerary. Sortiraparis published on-site imagery referenced in the press materials with file names IMG 4286, IMG 4305, and IMG 4245, and an Instagram post noted a dedicated Labubu room featuring rare figurines. The public run closes March 29; for now the show functions as a physical catalogue of a decade of Labubu IP and a deliberate attempt by Pop Mart and How2work to recast designer toys within the circuits of fashion and contemporary art.