The Verge revives Five Minutes on the Verge with weekend questionnaire

The Verge is reviving a compact personality interview format with its Weekend Questionnaire, a Saturday feature designed to surface the tools, habits and focus tricks of musicians, tech executives and other influential figures. The project is framed as a spiritual successor to Five Minutes on The Verge, signaling a return to a lighter, recurring Q&A within the site’s broader features strategy.

That matters because The Verge has long positioned its features work around more than breaking tech news. The outlet, founded in 2011 and operated by Vox Media, describes that section as home to ambitious reporting, profiles, essays and oral histories, which places the weekend questionnaire alongside some of its most substantial storytelling while giving it a more conversational edge.

The question set is built around the kind of details readers often remember after the headline fades. Instead of another standard industry profile, the format asks what app a favorite musician cannot live without or how the world’s tech CEOs stay focused. Those prompts are useful for a publication that covers technology, business and culture because they turn abstract influence into concrete behavior.

The revival also points to a familiar media strategy: personality formats can humanize powerful people without requiring a long reported profile every time. For an audience that follows tech and business, the appeal is not just curiosity about a phone screen or a daily routine. It is the insight those small answers offer into how elite workers manage attention, choose tools and present themselves in public.

By tying the new questionnaire to the old Five Minutes on The Verge archive, The Verge is also drawing a line through its own history. The continuity suggests that even as tech coverage gets faster and more competitive, there is still room for a recurring feature that slows things down just enough to ask what people actually use, keep and rely on.