Thomas Lang Performs at Free Opening of DW London Showroom

Austrian virtuoso Thomas Lang will be the featured artist to open DW London, Drum Workshop’s first-ever dedicated UK showroom, at the Roland Store, Denmark Street, London, WC2H 8LS. The free public launch is scheduled for Thursday 19 March 2026 from 18:00 to 21:00, and organisers advise visitors to secure entry in advance: "Entry is FREE, grab your tickets now by registering here."

DW London is being presented as the city’s largest display of DW Drums and will include Slingerland and PDP lines. The showroom has been designed to let drummers examine the complete DW family of shell configurations, wood types, finishes, hardware options, and setup considerations, with the stated ambition that the space will be "a UK centre of excellence for DW, reinforcing why DW is The Drummer’s Choice." Manager Jueze Phoenix framed the space around hands-on kit-building: "Here at Roland Store London, we’ve created a space where you can come in, explore, and build the DW kit you’ve always wanted. Our expert team is here to share our experience and help you get exactly what feels right. Whether you’re just starting out or a seasoned pro, there’s something here for every drummer."

The launch is billed as a public event aimed at a broad cross-section of the drumming community: professional and semi-professional drummers, serious enthusiasts, studio owners, educators, collectors and international visitors are explicitly welcomed. During the 18:00–21:00 window on 19 March, showroom staff will be on hand to offer one-on-one tours and guided walkthroughs of the instruments, hardware options, and finishes on display.

Announcements name Thomas Lang as the "legendary drummer" who "will be live at the launch" and as the featured artist to open the showroom, but they do not specify the format of his appearance. The publicity materials do not confirm whether Lang’s presence will be a concert-size set, a short showcase, a clinic or a Q&A; organisers describe him as the artist who will open the event without an explicit schedule for his set within the 18:00–21:00 timeframe.

DW London opens on Thursday 19 March 2026 at the Roland Store, Denmark Street, London, WC2H 8LS, with staff-led one-on-one tours and a broad DW catalogue on display, including Slingerland and PDP alongside DW’s core ranges. Entry is free and registration has been recommended by the event copy.