TV Time app shuts down as Whip Media pivots to enterprise AI

TV Time will shut down on July 15, ending one of the better-known consumer TV tracking apps just as its parent company pushes harder into enterprise AI. Whip Media said the service is no longer sustainable as a free app, and that there was not enough demand for a paid version.

The closure will wipe out more than a storefront on Apple and Google. After July 15, TV Time will be removed from the App Store and Google Play, the website is expected to go offline, and the company said personal user data will be deleted after the service ends. For people who used the app to track episodes, rewatches and long-running viewing habits, the loss goes beyond convenience: it erases years of personal media records that many users had built into a daily routine.

TV Time began in Paris in 2012 as TVShow Time and was acquired by Whip Networks, later Whip Media, in 2016. The app grew into a sizable consumer product over the following years, with one 2024 report saying it had reached 7.4 million iOS installations since 2017. Another 2024 account said the app was reinstated in the App Store after a removal dispute, underscoring how much effort went into keeping the consumer service alive before Whip Media chose to end it.

That pivot is now unmistakable. On April 3, 2025, Whip Media announced Helix, its AI-native platform, and described the software as built from the ground up with artificial intelligence at its core. The company now markets Helix as an enterprise product for media operations, rights, royalties and licensing, signaling where its priorities lie. Welby Chen, who became Whip Media’s CEO on February 19, 2025, has overseen that shift as the company refocuses on studios, distributors and streamers rather than consumer viewing habits.

Whip Media had also been trying to modernize TV Time before pulling the plug. On an alpha-testing page, the company described the work as a complete rebuild of the app while keeping the look and feel mostly the same. TVMaze says it is working on an importer for users who want to move their tracking data elsewhere, a small relief for people who now have to rebuild in another service what TV Time held for them in one place.