Uber adds hotel bookings, deepening push into travel and super app ambitions

Uber moved deeper into travel on Wednesday, adding hotel bookings directly inside its app and tying the feature to a broader push to become an “everything app” that can handle more of a trip from planning to arrival. At its sixth annual GO-GET product showcase in New York, the company said U.S. users will be able to book from more than 700,000 hotels worldwide through Expedia Group, with more than 1 million Vrbo vacation rentals to follow later this year.

The timing shows how central travel has become to Uber’s business. The company said it handles more than 100 million airport trips a year, and more than 1.5 billion trips last year took place outside riders’ home cities. Uber also said it had more than 200 million monthly users, more than 40 million trips every day and $193 billion in gross bookings in 2025, giving it a large base to cross-sell hotels, rides, dining and retail.

The new hotel feature comes with incentives designed to keep customers inside Uber’s ecosystem. Uber One members will get 20% off a rolling list of 10,000 hotels and 10% back in Uber credits on hotel bookings. Uber said its membership program reached 46 million members in the fourth quarter of 2025, up 55% from a year earlier. Starting in June, Uber One benefits will apply outside the United States, and Uber rides will be integrated directly into the Expedia app after an initial pilot.

Uber is also layering in more AI and trip-planning tools. The company said it is adding AI-powered voice booking, a unified search that spans rides, food and retail, an upgraded travel mode with location-specific ride guidance and curated recommendations for dining and attractions, restaurant recommendations and table booking through OpenTable, “eats for the way” for pre-ordering snacks or drinks with premium rides in select U.S. cities, and “shop for me” for items not listed on Uber Eats.

Chief product officer Sachin Kansal said hotel booking is a big step toward making Uber an “everything app.” Chief executive Dara Khosrowshahi said the company is trying to reduce “cognitive overload” and save users time. Expedia chief executive Ariane Gorin said the partnership is meant to make travel feel more seamless. Uber said it chose Expedia after evaluating several partners, and the tie-up carries a notable executive thread: Khosrowshahi once led Expedia before joining Uber in 2017.

For Uber, the move is about more than convenience. It is a bid to pull more of the travel wallet into one app, deepen data collection across the full trip lifecycle and challenge established hotel-booking platforms by inserting Uber earlier in the planning process, not just at the curb.