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UNC Parts Ways With Hubert Davis After Five Seasons as Head Coach

UNC fired Hubert Davis on Tuesday after a 19-point second-half collapse against VCU, owing him $5.3M; Davis posted on Instagram he was "let go."

Ellie Harper4 min read
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UNC Parts Ways With Hubert Davis After Five Seasons as Head Coach
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Hubert Davis was fired as North Carolina's men's basketball head coach Tuesday night, ending a five-season tenure that the university characterized only as a "change in leadership" in its official statement. In a post to Instagram, Davis said he was "let go" by the university and that his desire was to continue to coach at Chapel Hill.

The decision came just days after the Tar Heels' season ended with an 82-78 overtime loss to No. 11 seed VCU in the first round of the NCAA Tournament, a collapse that added another early exit to a tenure already marked by uneven postseason results. The No. 6 seed Tar Heels led by as many as 19 points in the second half before going cold down the stretch, missing their final nine shots and failing to score a field goal in overtime. VCU's win marked the sixth-largest comeback in NCAA tournament history and the largest in the first round.

UNC Director of Athletics Bubba Cunningham acknowledged the difficulty of the call while making clear the program's priorities. "This was not an easy decision because of Hubert's tremendous character and all he has given to the program, but we must move forward in a way that allows our team to compete more consistently at an elite level," Cunningham said in a statement. Cunningham also offered praise for Davis' broader contributions: "We appreciate all that Hubert has done for Carolina as a player, assistant coach, head coach and community leader he has helped make special memories we will never forget."

Cunningham and incoming Athletic Director Steve Newmark are spearheading the search for the next head coach. The university has hired Turnkey ZRG, an executive search firm, to help, and an advisory group made up of former players, former coaches and other UNC Athletics stakeholders will be consulted. Newmark is set to replace Cunningham when Cunningham steps down from his role this summer, making the coaching transition one of the most consequential joint decisions in recent UNC athletics history.

Davis, who took over his alma mater in 2021 after replacing Hall of Famer Roy Williams, spent more than a decade in Chapel Hill as a player and later as an assistant under Williams before being picked to lead the program. He burst onto the national stage with a run to the national championship game in his first season. The Tar Heels led Kansas by 15 points at halftime before ultimately squandering a 22-point second-half advantage in a 72-69 loss. After that, however, the results were less impressive, including an absence from the Big Dance in 2023, an early exit in 2024 as a No. 1 seed. The Tar Heels have now bowed out of the tournament's Round of 64 in back-to-back years.

The financial terms of Davis' departure are substantial. According to a contract obtained by USA TODAY Sports, UNC would owe Davis $5.312 million if he were fired on April 1. His contract includes a base salary of $1.25 million annually, along with $1.8 million in supplemental compensation for the 2026 contract year, a figure that increases by $100,000 each year for the remainder of the deal. He also receives $50,000 annually in university expenses, along with additional outside compensation including payments from Nike and Learfield Sports. UNC said it will honor the terms of Davis' contract, which ran through June 30, 2030.

A primary group of boosters met late Friday afternoon with UNC stakeholders to gain clarity on whether keeping Davis was feasible. The verdict: if Davis were to stay, the money for roster-building next season would be in lesser supply. UNC went 5-2 in the aftermath of losing star freshman Caleb Wilson, but the worst-case scenario played out with the Heels' final three games: a loss at Duke to end the regular season, followed by a one-and-done in the ACC Tournament to Clemson and the disaster against VCU.

Davis' departure opens the possibility of the school seeking a coach outside the North Carolina family for the first time since Bill Guthridge's three-season stint ended in 1999-2000. Matt Doherty, Roy Williams and Davis followed Guthridge and are all UNC alumni. Florida's Todd Golden currently holds the best betting odds to be named the next men's basketball coach at North Carolina at +300, trailed by Vanderbilt's Mark Byington (+400), Iowa State's TJ Otzelberger (+500), Alabama's Nate Oats (+600), Dusty May of Michigan (+700) and Chicago Bulls head coach Billy Donovan (+800).

Davis informed his team of his departure Tuesday night. His five-year run ends with one of college basketball's most spectacular collapses still fresh in the memory of Tar Heel fans, and a program that must now decide whether to look beyond its own bloodline for the first time in a generation.

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