Verizon launches Simplicity plan, starts at $30 for new customers

Verizon tried to strip away some of wireless’s most irritating fine print with a new Simplicity plan, but the savings come with conditions. The carrier said the plan starts at $45 a line for existing customers and at $30 a month for new customers who switch, enroll in AutoPay and still pay taxes and fees.

The real pitch is not just price. Verizon said Simplicity has no network tiers, gives every customer access to its best 5G network and includes unlimited 5G Ultra Wideband data, 10GB of premium mobile hotspot, roaming in Canada and Mexico, and satellite texting as standard. That makes the plan look less like a bare-bones discount tier than a simplified version of Verizon’s premium postpaid offer, with add-ons sold separately.

The launch is part of a broader customer reboot under new chief executive Dan Schulman, who has moved quickly to reduce friction across Verizon’s wireless business. The company said it is eliminating activation and upgrade fees for postpaid customers who join Verizon Loyalty, a change it says can save as much as $40 in fees per device. Verizon Loyalty also gives customers 3% back in Verizon Dollars each month starting in July, with redemptions for devices and accessories, or up to five times the value at partners including Sephora, Hilton, Marriott and Starbucks.

Verizon is also pairing wireless with home internet more aggressively. The company said customers can add home internet starting at $35 a month, and it introduced Verizon One, a separate $70-a-month plan that combines mobile and home internet on one bill with taxes and fees included. That puts the company’s strategy squarely in the bundle wars that have defined the U.S. wireless market, where AT&T and T-Mobile have relied on discounts, perks and package deals to hold subscribers in a saturated market.

The fine print matters. Verizon’s $30 figure is an introductory switcher offer, not the standard rate, and it only applies after AutoPay and the switcher discount. The carrier’s own framing suggests the goal is as much to simplify the sales pitch as to lower the bill. Reuters reported Verizon declined to spell out the cost of the changes, but said they are expected to add to revenue and would not alter 2026 guidance. That leaves the company betting that clearer pricing, fewer fees and a set of bundled perks will do what another discount alone may not: make Verizon feel easier to choose, and harder to leave.