Why The Row Handbags Became Every Chic Celebrity's Staple in 2026

The Row has quietly remade what celebrity wardrobes look like by privileging craft, restraint, and proportions over bold logos. WhoWhatWear observed that “The brand launched us straight into years of quiet luxury, redefining the designer space and refocusing our attention away from bold branding and back towards the foundations of great design: quality creation, sleek design and exceptional craftspersonship,” and that aesthetic is visible in the silhouettes celebrities now reach for.

Adoption has been rapid and specific. Hailey Bieber is explicitly tied to the Marcel bag, Dakota Fanning appears under a product heading as carrying the Peggy clutch, Rosie Huntington-Whiteley is linked to the Park Tote, Taylor Swift to the Half Moon, and FashionTimes notes Jennifer Lawrence frequently carries the Margaux. Those pairings have translated into street staples: the Marcel and Peggy crop up in red-carpet off-duty edits and airport looks alike.

The Peggy Clutch is the wardrobe whisperer. WhoWhatWear’s product block labels it “The Row — Peggy Clutch — £2690” and describes it as “Small and sleek, Peggy is an elegant addition to any handbag collection. The bag looks equally at home tucked under an arm or carried by the single strap in hand or over the shoulder.” The listing also calls out material: “Crafted from 100% lambskin leather.” The editorial voice on the piece even notes first-person enthusiasm: “As soon as I found out that this clutch also has a shoulder strap, it shot to the top of my wish list.”

The Marcel presents a study in balanced structure and wear. WhoWhatWear lists the Marcel Bag at two price points — “£2970” and “£2130” — and describes it as “Bringing polish to even the most relaxed looks, the Marcel bag has a structured form with a supple finish.” The copy emphasizes tactile aging: “The texture of the grained leather only gets better with age,” and the author confesses, “I haven't stopped thinking about this deep brown version.” Hailey Bieber’s known attachment to the Marcel helps explain its ubiquity.

Not every Row silhouette in circulation is fully annotated in the shopping guides; WhoWhatWear’s roundup names Marlo, Peggy, Park Tote, “90’s bag,” Marcel, Half Moon, India, Idaho, and Ida as part of the family of shapes, while FashionTimes elevates the Margaux in an essay about oversized carryalls: “Oversized carryalls continue to gain traction, and the Margaux from The Row is at the center of that conversation. Frequently carried by Jennifer Lawrence, the bag reflects an appetite for subtle luxury.” FashionTimes also lists the Margaux’s practical virtues — spacious interiors, minimal branding, a shape that complements relaxed tailoring, and understated woven detailing.

The Row’s rise sits inside a broader recalibration toward subtlety across celebrity style. CelebsThreads declared that “The fashion world has officially declared 2026 the year of Quiet Luxury,” and credited stars such as Hailey Bieber, Sofia Richie, and Kendall Jenner with trading flashy logos for “understated elegance.” Parallel coverage from FashionTimes and MarieClaire places The Row alongside Bottega Veneta’s Andiamo and Louis Vuitton’s Capucines in a winter-spring conversation that ranges from work totes to snakeskin-embossed variations.

Practical caveats matter for buyers and editors. WhoWhatWear’s product entries consistently list the Peggy at £2690, but the Marcel appears at both £2970 and £2130 in separate blocks; the copy does not explain the discrepancy. The original pages also include ambiguous captions — a single-name “Bella,” a “Tribeka” place name, and a cluster of silhouettes listed as India, Idaho, Ida — details that warrant verification with retailer SKUs and current listings before any attribution or purchase.

Quiet luxury is an argument about craft more than conspicuous spend. As CelebsThreads puts it, “The beauty of quiet luxury is its accessibility. You don't need a celebrity budget to dress with intention. You simply need to understand the principles: invest in quality, embrace neutral tones, prioritize fit, and let your clothes speak through their craftsmanship rather than their labels.” For 2026, The Row’s Peggy, Marcel, Margaux, and Park Tote are the most visible embodiments of that principle among the chic set.