YouTube Premium to bundle Peacock streaming in 2027

YouTube Premium subscribers in the United States will get Peacock inside the YouTube app in early 2027 under a new multi-year agreement between YouTube and NBCUniversal. The bundle will add Peacock’s ad-supported shows, movies and live sports to YouTube Premium’s standard subscription, which rose to $15.99 a month.

The move pushes one of streaming’s clearest bundling tests yet. Instead of leaning only on discounts, YouTube and NBCUniversal are stacking services inside a single paid product, a setup meant to keep subscribers from churning out of either app.

NBCUniversal said the agreement extends its multi-year distribution pact for YouTube TV and covers YouTube TV, Peacock, YouTube, Universal Pictures Home Entertainment and NBCUniversal Global TV Distribution. The companies had already been broadening their ties before this latest deal: Peacock Premium Plus began rolling out on YouTube Primetime Channels in June under a 2025 distribution agreement.

The numbers show why both sides have an incentive to deepen the relationship. YouTube Premium had more than 125 million global subscribers, while Peacock counted 48 million U.S. subscribers. Peacock also posted its first-ever profit on July 23, helped by the World Cup and Love Island USA, giving NBCUniversal added momentum as it looks to widen Peacock’s reach.

For consumers, the immediate gain is access to Peacock’s catalog without a separate trip outside the YouTube ecosystem. The fine print still matters, though. The bundle is limited to U.S. YouTube Premium subscribers, and it brings Peacock’s ad-supported programming rather than a separate premium tier.

The arrangement suggests streaming is moving further toward aggregation, with major platforms trying to make one paid subscription feel more complete by layering in another service. In practice, that can make entertainment easier to manage on one screen, but it also starts to look a lot like the old cable bundle, only rebuilt inside digital apps.